Marketing Lead

The Opportunity

We are working with an ambitious, high growth food and hospitality platform that develops and scales innovative consumer led concepts across multiple channels.

The business operates in a fast paced, entrepreneurial environment and is entering a significant growth phase, with a strong focus on expanding its brand portfolio, strengthening market presence, and accelerating commercial performance.

They are now seeking a Marketing Lead to take ownership of the marketing function and play a key role in shaping brand strategy, growth marketing, and team development.

This is a broad and highly visible leadership role combining brand building, performance marketing, and strategic growth.

Working closely with senior leadership, you will be responsible for driving demand across a portfolio of brands while supporting wider commercial and partnership growth.

Key responsibilities include:

• Develop and evolve brand positioning, storytelling, and go-to-market strategies
• Lead campaign planning and execution across digital, social, and experiential channels
• Support the successful launch and scaling of new concepts and initiatives
• Drive customer engagement, retention, and brand awareness

• Support business growth through targeted marketing initiatives and market positioning
• Develop case studies, brand communications, and marketing materials to support commercial activity
• Strengthen industry visibility through partnerships, content, and thought leadership
• Collaborate closely with commercial and operational teams to support expansion initiatives

• Identify and deliver marketing initiatives that improve commercial performance across multiple channels
• Use data and insight to optimise campaigns, customer journeys, and brand performance
• Support marketing execution within physical locations and customer-facing environments

• Lead and develop a small but growing marketing team
• Manage external creative and specialist partners
• Establish marketing planning processes, priorities, and resource strategies
• Drive marketing investment decisions aligned to commercial performance

First 6 months:

• Establish a clear brand and growth roadmap
• Deliver measurable performance improvements across key initiatives
• Strengthen brand visibility and market positioning
• Implement scalable marketing processes and team structure

6–12 months:

• Build repeatable launch and campaign frameworks
• Develop a high-performing, well-structured marketing function
• Deliver sustained brand growth and stronger customer engagement metrics

You are a commercially minded and hands-on marketing leader who thrives in growth-focused environments.

You will likely bring:

• Experience leading marketing within food, hospitality, consumer brands, or high-growth start-ups/scale-ups
• A strong balance of creative brand building and performance-driven marketing
• Experience managing multiple projects, brands, or channels simultaneously
• Strong leadership and stakeholder management skills
• A pragmatic and adaptable approach, comfortable working in fast-moving environments

• Opportunity to shape and lead a marketing function within a scaling business
• High autonomy and direct influence on growth strategy
• Entrepreneurial and collaborative working environment
• Strong career progression opportunities as the business expands