Head of Marketing

Location: West Bridgford

White Collar Factory (95009), United Kingdom, London, London

Head of Marketing

About the role

At Capital One, we aim to be a Force for Good in Lending - enabling millions of customers to get a clear, fair deal and to succeed with credit. Now, we're looking for a Head of Marketing to join our team who fully understands and appreciates our values and what we uniquely offer to customers – to help us scale our work even further.

Owning the end to end strategic agenda, the Head of Marketing will continue to drive our brand and performance marketing forward, developing a dynamic marketing plan that has a key focus on acquiring new customers through various digital media channels.

The Head of Marketing will bring commercial acumen and business development know-how - working internally and externally to identify high leverage growth opportunities. They will lead engagement, negotiation and due diligence to bring these opportunities to fruition.

This role will report to our Vice President for Customer Acquisition - a member of the UK leadership team. The Head of Marketing will engage regularly with the UK Leadership Team, leveraging those relationships to push forward new growth opportunities and investments.

What you’ll do

Own the development and delivery of the UK Marketing strategy - owning a large marketing budget, with a focus on maximizing ROI and Brand equities

Lead the execution of market leading digital marketing for new customers across existing and emerging channels

Develop and drive forwards our brand strategy - bringing to life our Capital One values

Be accountable for ensuring marketing is compliant with internal policies and regulations

Proactively identify high leverage growth opportunities - working internally and externally on engagement, negotiation and due diligence to bring these opportunities to fruition

Develop and manage our key strategic relationships - co-developing growth roadmaps with our exciting partnerships

Own risk management processes, controls and budget management for all UK Marketing activities

Sponsor internal and external growth investments - working with product managers on and a cross functional team to bring these to market

You will be at the forefront of market developments - bringing in external insights and driving investments to keep pace with market developments (specifically, with a focus on AI led marketing channels and tools)

Develop and lead and elevate high performing cross functional teams (Marketing, Analyst, Brand, Creative, Operations, Legal, Technology) to drive marketing programs

What you’ll bring

An experienced marketing leader with proven track record of driving growth across the marketing funnel in a highly regulated industry

Ability to thrive in a high-performing analytical environment that encourages creativity with integrated data-led decision making

Demonstrable experience building and leading strong teams at scale in a high performance environment

Ability to identify key areas of leverage - engage with senior stakeholders for buy-in - and then able to translate these into a set of clear objectives and deliverables

A strong understanding of brand strategy with a clear understanding of how to drive performance across the marketing mix

Highly data literate and able to understand and optimise performance across campaigns and channels in order to drive results

Ability to balance of strong data and analytical skills, with the empathy to understand our customers and our brand

You are a strong communicator who can drive understanding of the brand, the customer and our growth plans within the organisation

Significant experience managing complex risk management processes - with experience of (or willingness to learn quickly) how to operate within Financial Promotion regulations

Where and how you'll work

This is a permanent position based in our Nottingham or London offices.  

We have a hybrid working model which gives you flexibility to work from our offices and from home.

We’re big on collaboration and connection, so you’ll be based in one of our offices 3 days a week on Tuesdays, Wednesdays and Thursdays. If you’re London based, there will be an expectation that…