Social Media Manager United Kingdom

Overview of the Position

The Social Media Manager owns and drives Enhesa’s social media presence. This is a strategic position at the intersection of audience engagement, thought leadership amplification, and brand visibility.

Own and drive day-to-day social media activities across Enhesa’s channels, with primary focus on Linked In and X, and support for Chemical Watch’s editorial-led presence.

• Develop and execute a social media strategy aligned to broader marketing and content objectives across both brands.
• Plan, schedule, publish, monitor, and optimize content across all social platforms.
• Drive audience growth and engagement through proactive community management and timely responses.
• Monitor industry trends, audience behavior, and competitor activity to identify opportunities and inform strategy.
• Maintain a consistent, on‑brand voice and messaging framework across all social channels.

• Manage and grow Enhesa’s employee advocacy platform, curating and distributing content that colleagues can share through their networks.
• Drive internal engagement initiatives that encourage participation and grow the program over time.
• Track program performance, surface insights, and continuously refine the approach to improve reach and impact.

• Partner with internal SMEs to identify social engagement opportunities and develop compelling content that elevates their professional profiles.
• Support the social promotion of thought leadership content, including reports, articles, webinars, and event appearances.
• Share social media best practices and platform guidance with internal stakeholders to improve confidence and consistency.

• Create engaging social content across formats: graphics, short‑form video, event highlights, carousels, and promotional assets.
• Repurpose articles, reports, webinars, and other long‑form content into social‑friendly formats that perform on each platform.
• Capture, edit, and publish video content for social channels, including event coverage and expert interviews.
• Ensure all content follows platform best practices and upholds audience engagement standards.

• Track and analyze social media performance across key engagement metrics: reach, impressions, follower growth, and conversion.
• Prepare regular channel performance reports and campaign post‑mortems for the marketing leadership team.
• Translate insights into clear recommendations that improve content quality, posting cadence, and audience targeting.

• Audience Growth:
  Follower growth and reach across Enhesa and Chemical Watch social channels.
• Engagement:
  Engagement rate, click‑through rate, and content interaction across platforms.
• Thought Leadership:
  Visibility and amplification of SME‑generated and company content.
• Employee Advocacy:
  Active participant rate, content share volume, and programmed reach.
• Content Quality:
  Consistency of on‑brand content delivery and positive stakeholder feedback.

• Established a clear, consistent social media presence for both Enhesa and Chemical Watch, with measurable growth in audience and engagement.
• Built a functioning employee advocacy program with active participants sharing content regularly across their networks.
• Developed a content creation rhythm that keeps both brands visible, relevant, and on‑brand week to week.
• Strengthened Enhesa’s thought leadership presence by amplifying key SME voices across Linked In and X.
• Become a trusted partner to the marketing team, with clear processes for content collaboration and performance reporting.

• 2–4 years of experience in social media, digital marketing, or content marketing in a B2B environment.
• Proven experience managing social media accounts for a brand or organization, with demonstrable impact on audience growth and engagement.
• Strong working knowledge of Linked In and X, including content strategy, publishing, and community management.
• Experience creating or editing short‑form video content for social platforms.
• Native English speaker, with strong copywriting instincts…