Marketing Coordinator

Who We Are

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

The Marketing Coordinator role is a key member of the Europe Middle East Africa (EMEA) regional marketing team with responsibility for 200-250 restaurants owned by 10 Brand Partners (franchisees). A great Marketing Coordinator is collaborative, creative, energetic, and an effective relationship-builder with the business acumen to achieve sales growth, brand awareness, and brand engagement. The role will take the lead in driving day‑to‑day sales optimisation, creating and activating marketing calendar plans alongside our brand partners, increasing digital effectiveness, improving brand impact, premiumisation and global cohesion.

The role will focus on improving these elements in our existing 10 markets while being a pivotal player in supporting the Senior Marketing Manager in new market entries. This is a remote role but requires regular international travel across the EMEA region.

• Connect regularly to Brand Partner sales and marketing leads in each of our existing markets.
• Collaborate and advise on marketing activation, innovation and calendar planning.
• Collaborate with Brand Partners to safeguard brand communication in each market including logo usage, press release approvals, legislative considerations.
• Support Brand Partners and the wider Team EMEA with marketing content for presentations and new market entry induction packs.
• Responsible for sharing best practice content between markets and the Global Support Centre (GSC) where applicable.
• Coordinate alongside the GSC activating Wingstop global moments across EMEA markets.
• Support on pricing and menu management recommendations.
• Be the owner of sharing trend analysis and making meaningful recommendations of the back of it.
• Support the marketing strategy and execution for new market entries within EMEA, including conducting competitor pricing analysis.
• Provide marketing consultation for key projects such as pre-market assessments, brand trackers, innovation research, pricing studies.
• Represent EMEA on marketing forums e.g. International Marketing calls, NME project calls and digital calls and share key activities.
• Support the Senior Marketing Manager to localise campaigns to meet regional needs while maintaining brand consistency.
• Help to maintain a centralised library of up-to-date brand assets on the brand library.
• Proactively track competitor activity and marketing initiatives across markets.
• Partner with the GSC technology team to support website creation, updates and localisation for new and existing markets and setup and ongoing optimisation of Google Business Profiles for all new market entries and restaurant openings.
• Collaborate with the GSC to establish official social media handles for new markets. Support onboarding of Brand Partners to social platforms, including access, governance and best practice guidance.

No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can.

You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.

You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is part of learning and growth. You take action, move fast, and keep pushing forward.

You show up with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the…