Customer Marketing Specialist - Personalised

Role: Customer Marketing Specialist – Personalised Offers

Contract: Fixed-Term – end date January 2027

Location: Nottingham, Beeston

Recruitment Partner: Kershia Broughton

You will report to the Marketing Manager and collaborate with both internal and external stakeholders to deliver impactful customer communications. Your focus will be on driving real commercial results while ensuring our customers feel valued and engaged.

• Support and deliver the personalised offers plan for the Boots app, providing targeted and relevant offers to our growing customer base.
• Champion the Boots Advantage Card and app, ensuring alignment on the role of personalised offers.
• Manage multi‑channel communications (Email, App, Events) to highlight strong offers delivered to customers.
• Drive KPI performance, including channel engagement and incremental sales.
• Review and assess commercial/cost impact, defining opportunities for improvement.

• Strong background in marketing, ideally with experience in CRM digital communications.
• A creative mindset with a customer‑first and analytical approach.
• Excellent relationship‑building skills with both internal and external stakeholders.
• Exceptional attention to detail and organisational skills, able to juggle multiple tasks effectively.
• Strong communication skills and a flexible attitude towards new challenges.

• Experience in managing marketing campaigns across various channels.
• A passion for customer engagement and loyalty programmes.

• Boots Retirement Savings Plan (up to 6% company contribution)
• Generous employee discounts for you and a family member
• Enhanced maternity/paternity/adoption leave pay
• Access to free, 24/7 counselling and support through TELUS Health, Employee Assistance Programme.
• Flexible benefits scheme including options for additional holiday, discounted gym membership, life assurance, and more.

We are an equal opportunity employer, committed to creating a brilliant Boots where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case‑by‑case basis.