LinkedIn Campaign Executive

Department
:
Marketing

Working Pattern
:
Hybrid (three days a week in the head office)

Benefits
:
Benefits At Ideagen

Salary
:
To be discussed at next stage

Position
:
Linked In Campaign Executive

We’re looking for a Linked In Campaign Executive to own and optimise paid Linked In activity across EMEA, North America and APAC. You’ll be responsible for delivering high‑quality B2B leads and account engagement through smart targeting, compelling creative and data‑driven optimisation supporting Ideagen’s growth across regulated industries.

This is an exciting hands‑on role for someone who loves experimenting, analysing and continuously improving campaign performance!

• Build, launch and optimise Linked In advertising campaigns using Sponsored Content, Lead Gen Forms and account‑based targeting
• Manage campaign budgets, pacing and performance across multiple regions
• Write and brief engaging B2B ad copy tailored to professional audiences
• Develop and refine audience strategies using matched audiences, ABM lists and buyer‑persona targeting
• Monitor performance daily, running A/B tests to improve CTR, CPL and lead quality
• Collaborate with regional marketing, sales and operations teams to align campaigns with pipeline goals
• Track and report on campaign performance, lead quality and contribution to pipeline

• Hands‑on experience running Linked In campaigns in a B2B, SaaS or technology environment
• Strong working knowledge of Linked In Campaign Manager, Lead Gen Forms and audience targeting
• Data‑driven mindset with the ability to turn insights into clear optimisation actions
• Strong understanding of B2B buyer journeys and Linked In's role across the funnel
• Confident writing concise, compelling ad copy for professional audiences
• Experience supporting lead generation and/or account‑based marketing campaigns
• Comfortable working with performance data (Excel/CRM/marketing automation tools)

• Linked In certifications, ABM experience, exposure to regulated industries or curiosity around using AI tools to improve campaign performance.