Financial Services Social Media Lead; Senior Associate

Job Title: Social Media Lead (Senior Associate)

Location: London or Nottingham - Hybrid

Working Pattern: 3 days in-office (Tuesday-Thursday) and 2 days remote.

We’re on a mission to be a force for good in lending. Throughout our almost 30-year history, we’ve consistently been recognised as a great place to work; in 2026, Capital One was officially ranked 9th in the UK’s Best Workplaces list.

We’re looking for a creative yet analytically‑minded individual to take on the exciting role of Social Media Lead, who is ready to hit the ground running and help us to grow the Capital One brand through our social media channels in the UK. We’re ideally looking for someone who has experience managing social media within a financial services, fintech, or regulated environment.

This role is key to shaping and influencing how people view Capital One externally, and will lead on developing and executing our social media strategy in the UK. No two days in this role will look the same – from creating and amplifying engaging content for earned and owned media, and managing regular touchpoints between internal teams and agencies, to owning and shaping a wide range of exciting long‑term marketing projects.

Reporting to the Head of Brand and PR, you will be a key part of a tightly knit team working with internal colleagues and external partners to help us deliver against our ambitious and exciting marketing strategy.

• You will own the overarching strategy for Capital One’s social media presence in the UK: you’ll define the role and content plan for each channel, establishing how the brand shows up authentically on each, whilst ensuring a cohesive narrative and tone of voice.
• Work with the PR and paid media teams in the end-to-end delivery of integrated, multi-channel owned and earned marketing campaigns, from initial briefing to final sign off.
• You’ll particularly own and champion our content creator strategy, identifying the right partners to work with and ensuring content is created that is compliant and on message.
• You’ll work closely with our performance marketing team to lead social media integration with our wider marketing agenda, including GEO and AI discoverability.
• You’ll work closely with international partner teams to ensure compliance with International Brand Governance Standards.
• You’ll brief internal and external creative teams, seeking their expertise on insights like competitor activity or on creative best practice for marketing activity.
• Oversee the production of social media campaign materials, including visual assets and copy, ensuring communications remain on brand and relevant to our audience at all times.
• Reporting on KPIs, including campaign measurement and brand metrics at a regular agreed cadence.
• Form great connections between Brand and wider teams in the business to generate a regular drumbeat of content.
• Own projects end-to-end, both long-term and short-term, seeking out new opportunities to drive impact.

• Ability to be both creative and analytical: you’ll be able to craft creative social media marketing campaigns that are grounded in insight, and be able to navigate data to articulate their effectiveness.
• A strong communicator, both written and verbal, and be able to present the value of social media to internal and external stakeholders in an engaging way.
• Excellent relationship building skills with the ability to work collaboratively and build trusted relationships with internal and external stakeholders. You’ll have experience of working with external agencies as an extension of your team.
• A curiosity to stay attuned to the wider landscape of emerging trends and opportunities within social media.
• Experience of managing a busy workload and great organisational skills.
• Experience of working with creative agencies.
• Ability to work in a fast‑paced environment, managing multiple projects simultaneously, without losing attention to detail.
• Resilience in your approach, able to overcome setbacks and have a solution‑focused mindset.
• Tenacity to grow and develop quickly in role, taking on bigger responsibilities as they arise.
• Demonstrable…