Restaurant Marketing Manager

Founded in 2003 Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation. Wasabi now has 42 thriving restaurants across London and major UK cities and 4 in New York and in 2019, we introduced Wasabi Home Ben to the grocery channel , launch ing exclusively in Sainsbury's . Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024.

Wasabi grocery has seen phenomenal growth and is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market , consistently attracting new customers to the category through an innovative East Asian range. Wasabi's menu is celebrated for its unique character, exceptional freshness, and bold flavours. Our diverse range is designed to delight a wide audience, delivering both comfort and excitement with every bite.

We have an ambitious 5-year growth strategy, focusing on new restaurants, franchise partnerships, and international expansion. As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Restaurant Marketing Manager to join our Marketing Team based in Park Royal.

The Role:

The Restaurant Marketing Manager is a senior delivery leader within the Wasabi marketing team, responsible for translating the agreed restaurant marketing strategy into high-impact campaigns, channel plans, and customer initiatives. This role owns the day-to-day delivery of restaurant marketing activity, from integrated campaign management and social channel execution to go-to-market planning, ensuring all work is insight-led, creatively strong, and delivers against agreed commercial KPIs.

Working closely with the Marketing Director and cross-functional teams, this is a hands-on role that demands both strategic understanding and executional excellence.

The right candidate is comfortable moving between a campaign brief and a performance dashboard, and thrives in a fast-paced, lean team environment where initiative and commercial instinct are valued as much as process.

Key Responsibilities:

Campaign planning & Delivery Translate the agreed restaurant marketing strategy into integrated annual and campaign-level marketing plans, ensuring alignment to business priorities Lead development and execution of 360 marketing campaigns from brief through to evaluation; managing timelines, budgets, agency relationships, and cross-functional sign-off Own the Restaurant Marketing Calendar, ensuring all activity is sequenced effectively against commercial priorities and key trading occasions Embed a robust post-activity analysis process, ensuring learnings are captured and fed back into future planning Creative Executive & Agency Management Brief, develop, and deliver campaigns within the established creative platform and brand guidelines, ensuring consistency across all customer touchpoints Champion bold, distinctive creative thinking within the agreed brand framework, pushing agency partners to deliver work that cuts through Manage day-to-day relationships with creative, media, and production agencies, setting briefs, managing feedback cycles, and maintaining high output standards Digital & Social Media Own the day-to-day management and growth of Wasabi's restaurant social media channels (Instagram, Tik Tok, and others), executing against the social strategy set by the Marketing Director Manage CRM and loyalty marketing, owning customer lifecycle communications through the Wasabi app and owned channels to drive frequency and retention Plan and manage performance marketing activity (paid social, paid search) in support of campaign and commercial objectives Drive delivery channel marketing on aggregator platforms (Uber Eats, Deliveroo, and others) — managing promotional activity, brand visibility, and platform performance Go-to-market execution Lead go-to-market planning and execution for new product launches, working closely with the Food team to ensure strong commercial and creative cut-through Contribute customer insight and campaign learnings to the NPD/EPD pipeline process, acting as the voice of the customer in food development conversations Local Store Marketing Develop and manage the LSM toolkit, translating the central LSM strategy into practical, impactful materials and resources that empower restaurant teams to market locally Work with Area Managers to build operational understanding of marketing-led sales drivers and ensure local execution is consistent with brand standards Insight, Performance & Reporting Champion a customer-first approach using data, research, and behavioural insight to sharpen campaign decisions and channel plans Own campaign performance tracking, reporting against agreed KPIs and using data to continuously optimise activity in-flight and post-campaign Work closely with the Customer Insights Manager to surface growth opportunities and bring insight to bear on briefs and strategy…