Product Marketing Manager

About Commify

At Commify, we're not just a company, we're a globally connected team of innovators who love what we do. As a CPaaS leader with 25 years of groundbreaking experience, we're the force behind over 7 billion customer interactions each year, enabling businesses worldwide to connect via advanced channels like SMS, RCS, and complex mobile journeys.

Our culture is our core strength. Operating across the UK, EMEA, the USA, and Australia, we've fostered a truly diverse and connected environment, earning a consistent 4 out of 5 culture score in our employee engagement surveys. You'll join a vibrant team where your diverse experience makes a daily global impact.

We need talented people to grow a global company where everyone feels proud to belong, has a purpose, and does their best to directly shape the digital future.

We are seeking a highly motivated, strategic and technically proficient Product Marketing Manager (ISVs & Integrations) to own the commercial success of our ISV ecosystem. In this pivotal role, you will be responsible for defining and executing the go‑to‑market (GTM) strategy for our ISV business, which includes third‑party integrations, partner plug‑ins, and leading the rollout of a global partner programme. This high‑profile role leads a core area of our global commercial strategy and requires collaboration with the Executive leadership team and senior management worldwide.

• Global Partner Programme Launch: design, build, and execute the comprehensive GTM and marketing framework for our new global partner ecosystem, driving adoption among ISVs, system integrators, and channel partners.
• ISVs and Integrations GTM Strategy: lead the full lifecycle marketing for third‑party integrations, from initial strategy creation, proposition development and positioning, through to supporting co‑marketing campaigns and sustained partner‑led growth.
• Ecosystem Positioning & Messaging: craft compelling messaging that highlights the unique value of our integrations. Translate complex API architectures into tangible business benefits for both partners and end‑users.
• Cross‑Functional & External Leadership: collaborate closely with Product, Engineering, Sales, and Marketing, while acting as the primary point of contact for strategic partners.
• Partner Enablement: create high‑impact enablement collateral, technical playbooks, case studies, and training materials to help internal sales teams and external partners sell more effectively.
• Market Intelligence: conduct in‑depth market and competitive analysis of the partner ecosystem landscape to identify new integration opportunities and trends.
• Data‑Driven Optimisation: track, measure, and report on the ROI of partner marketing initiatives and integration adoption, using insights to continuously optimise performance.

• Experience in product marketing (or similar) working with Independent Software Vendors (ISVs) or relevant commercial partners. Technical understanding of API products, CPaaS (Communication Platform as a Service), and/or developer tools is a distinct advantage.
• Experience working in a global role or with teams based internationally is essential.
• Technical acumen: understanding of various messaging channels (SMS, RCS, Whats App Business API, Email, Push Notifications) and their respective APIs, protocols, and use cases. Familiarity with concepts such as deliverability, message routing, compliance (e.g., GDPR, TCPA), and common business messaging challenges.
• Go‑to‑Market expertise: proven experience in developing and executing a successful organisational partner programme and Go‑to‑market strategies for partners, including work within a partner marketplace app ecosystem.
• Communication skills: exceptional written and verbal communication skills, ability to articulate complex technical concepts clearly to both technical and non‑technical audiences, strong oration and writing skills, comfortable communicating with C‑suite.
• Analytical & numerate: strong analytical skills, ability to interpret data and make commercial data‑driven decisions, ROI‑tracking skills.
• Collaboration & people skills: excellent people and management skills to interact with Executive team, commercial and technical colleagues, cross‑functional teams, and third parties. Ability to represent Commify externally to strategic partners.
• Self‑Starter: proactive and results‑oriented approach.

• Competitive salary dependent on experience
• Company bonus
• Comprehensive healthcare cash plan
• 27 days of annual leave in addition to Bank Holidays
• 2 wellbeing leave days and 2 days dedicated to giving back to your community
• Birthday off day
• Employer pension contribution at 5%
• Death in service benefit (four times your salary)
• Annual award recognition
• Monthly and quarterly social events
• Opportunities for training and professional development
• Flexible hybrid working arrangements