LinkedIn Campaign Executive

Responsibilities

• Build, launch and optimise Linked In advertising campaigns using Sponsored Content, Lead Gen Forms and account‑based targeting
• Manage campaign budgets, pacing and performance across multiple regions
• Write and brief engaging B2B ad copy tailored to professional audiences
• Develop and refine audience strategies using matched audiences, ABM lists and buyer‑persona targeting
• Monitor performance daily, running A/B tests to improve CTR, CPL and lead quality
• Collaborate with regional marketing, sales and operations teams to align campaigns with pipeline goals
• Track and report on campaign performance, lead quality and contribution to pipeline

• Hands‑on experience running Linked In campaigns in a B2B, SaaS or technology environment
• Strong working knowledge of Linked In Campaign Manager, Lead Gen Forms and audience targeting
• Data‑driven mindset with the ability to turn insights into clear optimisation actions
• Strong understanding of B2B buyer journeys and Linked In's role across the funnel
• Confident writing concise, compelling ad copy for professional audiences
• Experience supporting lead generation and/or account‑based marketing campaigns
• Comfortable working with performance data (Excel/CRM/marketing automation tools)
• Nice to have:
  Linked In certifications, ABM experience, exposure to regulated industries or curiosity around using AI tools to improve campaign performance.

• Linked In advertising
• B2B ad copywriting
• A/B testing
• audience targeting
• lead generation
• account-based marketing
• campaign performance tracking
• data analysis
• optimisation strategies
• buyer persona targeting

• data-driven mindset
• collaboration
• communication
• writing skills
• insight generation

• Linked In certifications