Campaign Executive

Responsibilities

• Build, launch and optimise Linked In advertising campaigns using Sponsored Content, Lead Gen Forms and account-based targeting
• Manage campaign budgets, pacing and performance across multiple regions
• Write and brief engaging B2B ad copy tailored to professional audiences
• Develop and refine audience strategies using matched audiences, ABM lists and buyer-persona targeting
• Monitor performance daily, running A/B tests to improve CTR, CPL and lead quality
• Collaborate with regional marketing, sales and operations teams to align campaigns with pipeline goals
• Track and report on campaign performance, lead quality and contribution to pipeline

• Hands-on experience running Linked In campaigns in a B2B, SaaS or technology environment
• Strong working knowledge of Linked In Campaign Manager, Lead Gen Forms and audience targeting
• Data-driven mindset with the ability to turn insights into clear optimisation actions
• Strong understanding of B2B buyer journeys and Linked In's role across the funnel
• Confident writing concise, compelling ad copy for professional audiences
• Experience supporting lead generation and/or account-based marketing campaigns
• Comfortable working with performance data (Excel/CRM/marketing automation tools)