Marketing Communications And Content Executive

Location: Nottingham with travel to our other offices

Contract: Full-time (37.5 hours)

Salary
:
Dependent on experience

We're looking for a Marketing Communications and Content Executive to join our highly regarded marketing team. This is a varied role where you'll help bring our brand to life through compelling content, campaigns and communications.

You'll work closely with colleagues across the business to create content that showcases our expertise, strengthens relationships with clients and enhances our brand presence. You'll have the opportunity to influence content strategy whilst developing your wider marketing and communications skills.

While content creation will be at the heart of the role, you'll also have opportunities to support how that content is brought to life and distributed. Whether that's repurposing articles into engaging social assets using Adobe Creative Cloud, identifying proactive PR opportunities, or helping optimise content for search through SEO, Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), you'll play an important role in ensuring our communications have maximum visibility and impact.

• Researching industry topics, market trends and client challenges to identify opportunities for content

• Writing and editing content including articles, press releases, case studies, thought leadership pieces, webpages, campaign copy and award submissions

• Translating technical information into clear, engaging and commercially focused content

• Distributing content across a range of channels and formats including social media, website and email

• Supporting PR activity through media relations, press releases and thought leadership content.

• Managing and maintaining content plans

• Working with subject matter experts across the business to develop content that positions our people as trusted advisors

• Proofreading and quality checking content to ensure accuracy, consistency and adherence to brand guidelines

• Exploring and adopting AI tools and new technologies to support content creation, research, campaign planning and marketing productivity

• Using GA4 and other tools to monitor content performance and using insights to continuously improve future activity

• Supporting wider marketing projects and helping colleagues across the team when required

• Visiting other offices and attending events when necessary

We're looking for someone who combines writing skills with creativity and a proactive attitude.

• Previous experience in a communications, content, marketing or PR role

• Excellent written communication, proofreading and editing skills and strong attention to detail

• Experience creating content for multiple audiences and channels

• The ability to understand and simplify technical or complex information

• An understanding of PR and media relations

• A working knowledge of SEO best practices and an interest in emerging search disciplines such AEO and GEO

• Strong organisational skills with the ability to manage multiple priorities and deadlines

• Confidence communicating and building relationships with stakeholders at all levels

• A positive, collaborative approach and willingness to contribute to team success

• Experience with in professional services, financial services or a B2B environment

• Basic design skills using Adobe Creative Suite, mainly In Design

• An understanding of analytics and content performance measurement

PKF Smith Cooper is the 13th largest accounting firm by UK fee income (Accountancy Age Top 50+50) and a member of PKF Global, a network of legally independent firms operating in 150 countries. This global reach enables us to share expertise, specialist knowledge, and resources while delivering a personal service to our clients.

Our team of award‑winning accountants and business advisors plans to double the size of our company within the next five years. As a fast‑growing firm and ICAEW and ACCA Approved Training Employer, we are passionate about developing homegrown talent. Through comprehensive training, development, and progression opportunities, we can help you achieve your full…