Digital Communications Lead Job Nottingham area,England UK,Marketing / Advertising / PR

Detailed job description and main responsibilities

To support the development of creative campaign concepts, working with the Communications Team, that support the delivery of the Trust's strategic priorities

2. To lead all aspects related to the successful and proactive planning, management and delivery of digital communications and engagement.

Manage, own and develop NUH's public website, intranet and social media channels, alongside development of new channels as required.

Lead on all day-to-day activities related to maintaining and the ongoing development of the Trust's website and social media channels, including generating and developing content.

To lead on the ongoing development and management of the Trust brand and corporate identity, including creative and brand guidelines.

To deliver training to the organisation re: social media, content development and web.

To maintain technical skills and knowledge relevant to the team - including use of appropriate computer software packages (including Adobe Creative Suite, Canva, Capcut and Microsoft) suitable for print and digital use

To support deliver the in-house printing function, supporting the Trust in developing and delivering timely and cost-effective print work

To lead on video and photography production, managing consent, filming and delivery to audience needs.

Agree targets for all digital activity and embed appropriate evaluation/ analytic tools to monitor and adjust the effectiveness of these platforms. This includes managing the contract for the social platform that is chosen.

Keep abreast of digital and social media developments, and recommend and support the integration of appropriate tools for distinct target audiences

Ensure all activity complies with current legislation related to data protection, accessibility and usability, and be alert to new/emerging regulations and guidelines such as PECR/GDPR regulations.

13. Work closely with the Communications and Engagement Team to ensure joined up working and best use of digital platforms to maximise internal and external engagement

Communication

1. To communicate complex service and patient-related information effectively across all digital channels and facilitate collaborative working with the multi-disciplinary teams

2. Enable wider Communications and Engagement Team to understand how to incorporate digital communication into planning to ensure wide online engagement.

3. Be pro-active in promoting the Trust's vision for delivering excellence.

4. To support colleagues at all levels with advice and guidance specific to digital, internal and external communications.

Quality and Governance

1. Provide regular and as required reports offering relevant and detailed insight into delivery of communications across online channels.

Support the Trust with internal and external communications requirements during major incidents and Trust-wide crisis

Make judgements that require analysis and interpretation of situations where internal and external stakeholders/experts may challenge decisions made

Management

1. Lead on the day-to-day line management of the Digital Team, providing advice and support to team members to ensure a quality and timely communications service is delivered across digital channels.

2. Complete appraisals for direct line report and ensure they undertake mandatory training to the required timescale

3. Support with in-team recruitment and selection.

4. Ensure that personal development plans are in place for direct line reports and reflection and continuous learning are part of day-to-day activity

Professional

1. Maintain expert knowledge of current technological and best practice developments across the communications fields

2. Maintain and update Professional Portfolio and Professional…