CRM Executive

If you're passionate about CRM, email marketing, and creating engaging customer journeys, this is an excellent opportunity to join a well-established consumer brand undergoing continued digital growth. You'll play a key role in delivering and optimising email campaigns that drive customer engagement, retention, and revenue, while working closely with a collaborative marketing team. The Company This organisation is a recognised consumer-focused business with a strong digital presence and a loyal customer base.

They are investing in their customer marketing function and are focused on delivering personalised experiences across key channels. Their culture encourages collaboration, innovation, and continuous improvement, offering a supportive environment where ideas are valued.

The Role As a CRM Executive, you will be responsible for the end-to-end delivery of email marketing campaigns and supporting wider CRM initiatives.

Key responsibilities include:

Briefing, building, deploying, and reporting on email marketing campaigns Supporting the development and execution of the email marketing calendar Working with internal stakeholders to ensure messaging aligns with business and marketing objectives Developing audience segmentation strategies to improve engagement, retention, and customer value Executing A/B tests and analysing results to optimise campaign performance Monitoring campaign metrics and providing actionable insights and recommendations Ensuring email best practices are followed across creative, content, and customer journeys Supporting CRM development projects and automation initiatives Producing regular performance reporting and competitor analysis Identifying opportunities to enhance customer experience and drive channel growth Your Skills & Experience Strong commercial experience delivering email marketing campaigns from planning through to execution and analysis Experience using Email Service Providers (ESPs) to build, deploy, and optimise campaigns Understanding of audience segmentation, customer lifecycle marketing, and campaign personalisation

Experience with email testing strategies and campaign performance optimisation Strong analytical skills with the ability to interpret data and generate insights Advanced Excel skills for reporting and analysis

Experience with Google Analytics or similar web analytics platforms is desirable Excellent organisational skills with the ability to manage multiple campaigns simultaneously Strong communication skills and the ability to collaborate with a wide range of stakeholders A proactive mindset with a genuine interest in CRM, customer engagement, and digital marketing