Digital Marketing Specialist

Create demand. Sharpen our position. Build one joined-up digital experience.

Growth & Marketing Permanent

Location 80% Office Based – Nottingham City Centre OR London (Soho)

Reporting to James Finnegan

Team Lead Position No

Benefits Private Medical

Primary focus Inbound demand generation

Collaboration Sales, partners and SMEs

We are looking for a commercially minded, hands‑on Digital Marketing Specialist to make 5Y easier to discover, understand and choose. The role is fundamentally accountable for generating qualified inbound demand, while supporting the outbound team with the campaigns, content, insight and digital touchpoints they need to engage priority accounts effectively.

You will shape a joined-up digital experience across our website, search, social, email, campaigns, events and partner channels. Every interaction should communicate a clear and differentiated view of 5Y, reflect our brand identity and help prospects move confidently from first impression to sales conversation.

This is not a role for someone who simply runs a campaign calendar. We need a curious, dynamic individual who takes a genuine personal interest in our market, stays close to how enterprise data, analytics, AI and Microsoft‑led transformation are evolving, and turns that understanding into relevant, timely and commercially useful marketing.

Outcomes

01

Build a predictable flow of relevant inbound leads and improve progression from anonymous visitor to qualified sales conversation.

02

Connect website, content, social, email, paid activity, events, partner journeys and sales follow‑up so the prospect experience feels coherent.

03

Maintain a current understanding of competitors, market narratives and buyer needs, then translate it into a clear and defensible digital position.

04

Give sales and partner teams digital campaigns, account content, co‑marketing assets and insight that help them create and progress opportunities.

05

Track platform, channel, search and content best practice, test new approaches and update our methods rather than relying on a fixed playbook.

Your ownership

• Develop and execute an always‑on digital demand plan aligned to priority sectors, propositions, buyer problems and commercial objectives.
• Build integrated campaigns across organic search, paid search, paid social, email, content, webinars and other relevant channels.
• Create and optimise landing pages, forms, calls to action, downloadable assets and conversion pathways.
• Work with Sales to define lead stages, qualification criteria, hand‑off expectations and feedback loops.
• Balance lead volume with lead quality, buying intent and realistic contribution to pipeline.

• Own the quality, consistency and effectiveness of the end‑to‑end digital customer journey.
• Ensure website, Linked In, email, campaign, event and partner experiences use consistent propositions, proof points, calls to action and brand language.
• Map priority journeys by audience and buying stage, identify friction or gaps, and implement improvements.
• Maintain current service, product, sector, case study and campaign pages, with clear routes into relevant next steps.
• Protect accessibility, page performance, mobile usability, data quality, consent and tracking standards.

• Maintain a live picture of our competitive landscape, including direct competitors, adjacent consultancies, platform providers and emerging alternatives.
• Monitor competitor positioning, proposition changes, campaigns, content themes, search visibility, channel activity and customer proof.
• Bui…