Head of Marketing

This role sits within , a subsidiary of M3 Inc.  is the UK's largest professional network of doctors; a closed community used by over 50,000 doctors daily and with a total membership of over 245,000. Products range from a trusted email communications platform to robust news and educational web pages along with our world-class sponsored pharmaceutical content and doctors’ own user-generated content.

Our mission is to continually improve these offerings as well as identifying new ways to support our community of doctors throughout their careers.

• Own all marketing activity for DNUK's HCP platforms, driving doctor acquisition, engagement and retention.
• Develop and execute campaigns that grow registered HCP membership and deepen engagement, community participation and trust among members.
• Partner with Product, Development and Content/Editorial teams to align marketing strategy with platform development, technical implementation and editorial planning.
• Use A/B testing, personalisation and user-journey optimisation to continually improve member acquisition and retention.

• Drive commercial value from pharmaceutical clients and emerging partnership revenue streams through targeted marketing and account-based marketing (ABM) approaches.
• Work closely with the sales team to align marketing activity with revenue goals, pipeline growth and sales enablement for pharmaceutical and healthcare clients, as well as for advertising agency clients.
• Develop targeted messaging and content journeys for pharmaceutical/healthcare clients.
• Support the development of new partnership and revenue opportunities arising from DNUK's platform audience and data.

• Develop and execute a comprehensive marketing strategy aligned with DNUK's growth objectives and the wider M3 Group strategy.
• Partner with the CEO and senior leadership to define go-to-market strategy and growth opportunities across both member and commercial audiences.
• Define KPIs and measurement frameworks, manage marketing budget allocation, and demonstrate ROI to internal stakeholders, including C-suite audiences.

• Lead brand strategy, messaging and positioning across all channels, for both HCP members and commercial clients.
• Oversee content strategy and development, including thought-leadership content, case studies and multimedia assets, in collaboration with the Editorial team.
• Lead corporate communications activity and manage public relations.

• Oversee multi-channel digital marketing including SEO, content marketing, email marketing, social media, paid media and partnerships.
• Use analytics, attribution and ROI measurement to track performance, optimise campaigns and inform decision-making.
• Manage the CRM and marketing technology stack, ensuring compliance with UK GDPR and the Data Protection Act 2018 in the handling of member and client data.

• Develop an integrated events and webinar strategy aligned with both member engagement and client demand generation goals.
• Evaluate event and webinar performance and return on investment, optimising future strategy and investment.

• Lead, manage and develop a high-performing, specialist marketing team.
• Foster a culture of innovation, accountability and continuous improvement.
• Manage agency relationships and external vendors, ensuring compliance with the Company's Anti-Bribery Policy in relation to any gifts, hospitality or client entertainment.

• Degree in Marketing, Business or a related field (desirable: MBA, relevant postgraduate qualification, or professional digital marketing certification).

• 7+ years of marketing experience, including at least 2 years in a leadership role, with proven people management experience.
• Proven track record of developing and executing successful digital marketing strategies that drive measurable business outcomes.
• Experience across both member/audience growth marketing and B2B/commercial marketing, ideally including account-based marketing (ABM).
• Experience managing substantial marketing budgets with clear accountability.
• Strong analytical skills, with experience interpreting complex data sets and translating insights into actionable strategies.

• Experience in healthcare, pharmaceutical, medical education or…