Senior Marketing Manager

Maprium is a B2B technology company serving the pharmaceutical and biotechnology industry. Our platform helps teams coordinate and govern Managed Access to medicines, bringing visibility and structure to complex processes.

You will market our technology to pharmaceutical and biotechnology decision-makers, developing an understanding of their medical, regulatory and access environment. Managed Access is explained below.

We seek a hands-on B2B marketer who can build connected digital campaigns, turn complex ideas into clear copy and organize a focused marketing plan.

You will own and deliver integrated marketing that supports our commercial strategy and measurably contributes to customer acquisition and growth. As a member of the marketing function, you will shape a plan with the Chief Growth Officer (CGO) and personally execute its core digital activity. You will connect Linked In, email, landing pages and CRM activity to generate qualified interest, support business development (BD) follow-up and improve results.

You bring the expertise to build, launch and measure campaigns independently. Onboarding will cover our customers, proposition, platform, priorities and Managed Access.

The CGO provides commercial and strategic marketing direction; our CEO and CTO contribute industry and product expertise. You will work with our Head of Design on creative production and coordinate specialist technical support within agreed budgets.

• Translate commercial priorities into a focused marketing plan, campaign calendar and delivery schedule. Agree objectives, budgets and priorities with the CGO, sequencing work within available resources.
• Develop account-based marketing around priority biopharma companies and buying stakeholders. Use customer insight to understand their needs and readiness to engage.
• Define campaign audiences, propositions, channels and next steps. Agree what constitutes qualified interest and how BD will follow up.

• Develop clear messages from customer insight, industry expertise and product capabilities. Interview senior colleagues and turn complex ideas into coherent, persuasive copy.
• Produce content and commercial materials for Linked In, email, landing pages, the website and presentations. Brief the Head of Design clearly, with realistic deadlines and constructive feedback.
• Maintain website content and consistent, current messaging across campaigns, product communications, events and customer-facing materials.
• Build and launch integrated Linked In, email and landing-page campaigns, including conference marketing and follow-up. Manage company Linked In activity, support senior leaders’ activity and run targeted paid campaigns within budget.
• Build emails and nurture sequences, segment audiences, and create landing pages and forms using existing tools. Coordinate specialist website development or production support when needed.
• Connect campaigns to Hub Spot, configuring data capture, workflows, follow-up notifications and tracking. Maintain accurate records, permissions and suppression lists in line with applicable privacy and consent requirements.
• Check accuracy, presentation and functionality before launch and obtain appropriate approval. Test the journey from initial response to CRM capture and BD follow-up, resolving routine issues and coordinating specialist support as needed.

• Report on target-account engagement, qualified interest, commercial conversations and opportunities, connecting campaign responses to subsequent BD activity.
• Distinguish marketing-sourced opportunities from those marketing has influenced or progressed. Track associated pipeline, customers won and revenue contribution…