Retail Sales Leader

Contract : Full-time, permanent

Reporting to : Head of Sales

Probation : 3 months (with extension to 6 months or confirmation, based on performance)

Mood London is a fast-growing premium fragrance house with a clear ambition: to become the UK’s number one choice of fragrance for both men and women.

We are building a modern retail brand that blends premium product, confident selling, and strong commercial discipline. Today, our focus is on driving sales performance and building strong retail foundations. Over time, we will evolve into a more customer-centric, brand-led business with a broader portfolio and footprint.

This role requires momentum from the outset.

• Learn quickly and immerse yourself in our products, sales approach, and customer journey
• Sell confidently on the floor alongside your team
• Build credibility and authority through presence, pace, and performance
• Begin coaching and improving team performance in real time

You will be supported with structure and training, but this role suits someone comfortable learning fast, taking ownership early, and leading from the front.

• Has experience leading a physical retail location with a team
• Thrives in sales-led, target-driven environments
• Enjoys being visible, active, and involved on the shop floor
• Is confident coaching others and raising standards
• Is resilient, adaptable, and positive during change
• Takes pride in presentation, professionalism, and brand standards
• Is ambitious and wants to grow with a scaling business

Fragrance expertise is not required at entry — product knowledge can be taught. Energy, credibility, integrity, and leadership mindset cannot.

As a Retail Sales Leader, you are responsible for the commercial performance, people leadership, operational standards, and brand representation of your location.

• Deliver daily, weekly, and monthly sales targets
• Create energy, urgency, and momentum on the floor
• Translate targets into clear, numeric actions for each team member
• Sell alongside the team when required
• Adjust tactics in real time to protect performance
• Execute product launches and key trading moments to target
• Deliver the Mood London customer and sales journeys consistently
• Coach the team to sell with confidence, intent, and credibility
• Own mystery shop results and NPS performance
• Balance premium presentation with strong commercial focus

• Maintain premium visual standards at all times
• Ensure accurate stock control and compliant POS usage
• Complete all daily operational routines, including check-ins
• Report sales, KPIs, and performance accurately and on time to the wider business
• Lead and assess all 2-day recruitment trials
• Take full ownership of onboarding quality and early performance
• Deliver and sign off the 4‑week Foundation Training Programme
• Ensure all employees with more than four weeks’ service pass the Mood Foundation Exam
• Complete internal performance reviews accurately and on time
• Retain and grow high‑performing people
• Quarterly team turnover is maintained below 10%

• Lead proactive engagement with passing footfall
• Ensure the team actively participates during quieter trading periods
• Drive participatory browsing rather than passive waiting
• Identify local opportunities to increase visibility and engagement

• Act as a visible brand ambassador at all times
• Set the standard in personal presentation and professionalism
• Live and reinforce company values and culture
• Support the wider business as required, including flexibility across locations
• Complete other reasonable requests aligned to company strategy

• Build strong product and fragrance knowledge
• Be able to speak about fragrance at a technical level
• Coach the team to sell with authority and confidence

Full training is provided — curiosity and commitment are essential.

• Sales targets are met consistently
• The team is stable, engaged, and improving
• New starters onboard effectively and stay
• Operational and visual standards remain high
• The team remains energetic and proactive during quieter periods
• Customers receive a confident, premium experience
• You grow with the business as Mood London evolves

This role offers a competitive basic salary with significant uncapped earning potential.

• Basic salary: dependent on experience
• Earnings potential:
  High-performing Retail Sales Leaders can earn £60,000+ annually

Commission is a core part of the reward structure and reflects the sales-led nature of the role. Salary and reward are reviewed following probation, with progression linked to performance, capability, and contribution.