Area Business Manager

This range is provided by GBUK. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Territory:
North West (must live in territory – ideal location Manchester or Liverpool)

Field-based | NHS-focused medical devices

GBUK Group is a rapidly growing medical device organisation, recognised as a top 20 NHS supplier, with a strong reputation for quality, innovation, and partnership working.

We are now looking for an experienced Area Business Manager to join our Vascular Division
, covering the North West territory
. Candidates must live within the territory
, with Manchester or Liverpool being the ideal locations.

You will be responsible for managing and growing a portfolio of NHS hospital accounts, selling GBUK’s vascular product range and working closely with clinical and procurement stakeholders across the hospital.

• Building strong, long-term relationships
• Understanding clinical pathways and decision-making
• Developing and executing a clear account and product strategy

• Achieve and exceed sales targets across the territory
• Identify and develop opportunities within existing and new NHS accounts
• Build relationships with key decision-makers, influencers, and KOLs
• Lead the sales process from product introduction and evaluation through to contract negotiation
• Analyse market and competitor activity to inform territory strategy
• Maintain accurate CRM activity, forecasting, and reporting
• Represent GBUK professionally at customer meetings, events, and internal forums

• Proven commercial sales experience (minimum 5 years), ideally within medical devices or NHS-facing healthcare sales
• Strong understanding of NHS structures, procurement, and decision-making
• Excellent relationship-building and communication skills
• Self-motivated, organised, and results-driven
• Comfortable managing a large territory and working autonomously
• Full UK driving licence and access to a car
• Must live within the territory (Manchester or Liverpool preferred)

• A values-led organisation with a strong internal culture
• Over 90% of leadership roles filled through internal promotion
• A business that genuinely prioritises patient care, innovation, and doing the right thing
• Opportunity to build a long-term career, not just hit short-term numbers

If you’re an experienced sales professional looking to join a growing, respected medical device company where relationships and outcomes matter, we’d love to hear from you.

• Associate

• Full-time

• Sales and Business Development

• Medical Equipment Manufacturing
• Hospitals and Health Care