Head of Field Sales

Head of Field Sales – National Drinks Distributor – England – Up to £60,000 plus package

My client has developed one of the most innovative and exciting portfolios over the past 10 years, with a range of exceptional global brands associated with them. This business has a strong reputation in the drink industry and established relationships with most businesses across the UK.

We are currently looking for a Head of Field Sales to join this growing team. The Head of Field Sales will ultimately be responsible for leading a team to achieve growth within their sales area and drive the sales strategy across the on‑trade. The Head of Field Sales will be required to create the strategy, manage the full commercial’s across the on‑trade, utilize the CMR system and build relationships with both stakeholders and teams to drive success.

The ideal Head of Field Sales will have a strong network across the on‑trade and be able to manage a large national team.

• A competitive salary, bonus and package associated with the role
• Opportunity for progression and growth in the business
• Exclusive discounts of products and a flexible working pattern.

• Lead, coach, and develop a team of sales professionals, setting clear targets and ensuring consistent delivery against KPIs.
• Design and implement the commercial sales strategy for the region, aligning with national business objectives and maximising market penetration.
• Drive growth in the free trade sector, managing and expanding relationships with pubs, bars, and independent venues.
• Oversee a portfolio of key accounts, ensuring strong commercial performance, contract compliance, and opportunities for upselling and cross‑selling.
• Negotiate pricing, volume commitments, and promotional activity to maximise margin and profitability.
• Build and manage route‑to‑market partnerships, ensuring efficient distribution, competitive pricing, and strong customer support.
• Identify and win new business opportunities, targeting high‑value prospects to increase market share.
• Analyse sales performance and market data to adjust strategy and respond to emerging trends.
• Collaborate with marketing to deliver impactful regional activations and brand‑led events to support sales objectives.

• Strong track record in sales leadership within the Drinks FMCG sector, ideally with an on‑trade network and leadership skills.
• Demonstrable success in delivering commercial growth through both account management and new business acquisition.
• Confident negotiator with experience managing P&L responsibility for a region or business unit.
• Deep understanding of sales performance metrics and the ability to translate insights into actions.
• Experience developing teams to exceed targets and achieve commercial objectives.

If you are interested in having a chat about this role, please forward updated CV’s to