Cluster Director of Sales

Cluster Director of Sales – Hotel Group, Hertfordshire

Salary: £70,000 + Performance Bonus + Benefits

An exciting opportunity has arisen for an experienced and commercially driven Cluster Director of Sales to join a well-established hotel group based in Hertfordshire.

This is a pivotal leadership role, responsible for driving the commercial performance of multiple properties across the portfolio. Working closely with the senior leadership team, you will develop and execute strategic sales initiatives, grow market share, and lead a high-performing sales function.

As Cluster Director of Sales, you will be responsible for delivering revenue growth across all key market segments, including corporate, MICE, leisure and groups. You'll be a hands‑on leader who enjoys building client relationships while developing and inspiring your team to exceed commercial targets.

• Develop and implement the cluster sales strategy to maximise revenue and profitability across multiple hotels.
• Lead, coach and inspire the sales team to consistently achieve and exceed budgeted targets.
• Identify new business opportunities while strengthening relationships with existing corporate, agency and MICE clients.
• Work collaboratively with Revenue Management, Marketing and General Managers to deliver commercial objectives.
• Produce accurate sales forecasts, budgets and performance reports.
• Analyse market trends and competitor activity to identify opportunities for growth.
• Represent the hotel group at networking events, exhibitions and key industry functions.
• Drive account management, proactive sales activity and business development across all market segments.
• Ensure effective use of CRM systems and maintain a healthy sales pipeline.

• Proven experience as a Director of Sales or Cluster Director of Sales within the hotel sector.
• Strong knowledge of corporate, meetings & events, leisure and group sales.
• Commercially astute with a proven track record of delivering revenue growth.
• Inspirational leader with experience managing and developing successful sales teams.
• Excellent negotiation, presentation and relationship‑building skills.
• Strategic thinker with a proactive and results‑oriented approach.
• Experience working with branded or quality independent hotels is highly desirable.