Sales and Growth Lead

Who We Are

At Ikano Bank, we believe work should feel meaningful and inspiring. Together, we create a great place to work where people are inspired to be the best they can be while contributing to a better life for our customers and the long-term success of the Bank. Guided by our Swedish heritage and values: common sense and simplicity, working together and daring to be different, we keep things straightforward and down-to-earth.

If you like the idea of being part of a team that works hard, enjoys solving challenges together and dares to do things a little differently, you will feel right at home here.

Full Time

At Ikano Bank, we believe work should feel meaningful and inspiring. Together, we create a great place to work where people are inspired to be the best they can be while contributing to a better life for our customers and the long-term success of the Bank. Guided by our Swedish heritage and values: common sense and simplicity, working together and daring to be different, we keep things straightforward and down-to-earth.

If you like the idea of being part of a team that works hard, enjoys solving challenges together and dares to do things a little differently, you will feel right at home here.

Working in the Commercial B2C Function means creating and shaping the banking products and services our customers rely on. You’ll drive innovation by developing new solutions, enhancing existing ones, and ensuring they stay competitive, compliant, and profitable. Every day, you’ll make an impact by delivering value to customers, guiding the bank’s growth, and keeping our offerings relevant and attractive in a fast-changing market.

Do you want to drive profitable growth, strengthen partner channels and shape the future of direct-to-consumer lending and customer acquisition in the UK market?

We are looking for a commercially driven D2C Sales & Growth Lead with strong UK consumer lending experience to accelerate customer acquisition, develop strategic partner relationships and drive profitable growth across the UK market. You will combine deep UK consumer lending market knowledge, sales leadership, relationship management and data-driven performance steering to deliver sustainable growth and profitability across the bank’s products —placing front-book profitability and operating margin at the centre of your delivery.

You will focus on D2C-led growth across both direct and intermediary-acquisition channels, starting with consumer lending today and with a clear roadmap to expand into Customer Credit (CC). Working closely with the Global D2C Manager and local stakeholders, you will turn the bank’s long-term strategy into focused commercial action in the UK market. The role offers broad visibility and direct influence over sales performance, partner performance, and market development, while representing the UK market perspective in global D2C initiatives.

Importantly, you will ensure that all activity is conducted in line with FCA/PRA conduct requirements and customer fairness principles.

• Support the Global D2C Manager in developing and executing D2C business activity in the UK market.
• Own front-book sales performance and profitability across the bank’s products in the UK market.
• Drive D2C-led growth across both direct and intermediary-acquisition channels, improving customer acquisition and conversion rate through digital channels (web and app), cross-sell, broker, aggregator and intermediary channels.
• Build, maintain and optimise relationships, contracts and performance with UK brokers, aggregators and intermediary partners.
• Monitor UK market, regulatory and competitive developments and translate insights into commercial opportunities and process improvements.
• Use performance data to strengthen communication, active sales, channel execution and customer acquisition.
• Improve profitability through pricing and commercial levers, working closely with risk/return considerations to enhance front-book economics (front-book profitability and operating margin).
• Conduct product training and enable partners and internal stakeholders to represent the…