Head of Sales Operations

About the role

We’re looking for an experienced Head of Sales Operations to lead and optimise our sales support, performance management, pricing, reporting, and operational effectiveness across the business. This role is critical in driving profitable growth, improving sales productivity, and ensuring seamless collaboration between all stakeholders.

Bestway Group is a diversified multinational family-owned business with annualised turnover in excess of £4.5 billion. Starting off as a chain of retail convenience stores, the Group has grown to become a diversified multinational business with interests across the wholesale, pharmacy, real estate, cement and banking sectors. The Group is also the largest overseas investor in Pakistan.

Owned by the Pervez, Choudrey and Sheikh families, Bestway Group was founded in 1976 by Sir Anwar Pervez OBE H Pk, who remains Chairman. Serving over 12 million customers and employing over 28,000 individuals, the Group supports and serves communities through its operations across the UK, Pakistan and the Middle East.

• Develop and lead the Sales Operations function, ensuring effective support for field sales, telesales, national accounts, and business development teams.
• Take responsibility for the existing telesales operation and ensure it operates efficiently and deliver operational improvements
• Develop and implement operational strategies that improve sales efficiency, customer retention, and revenue growth.
• Establish clear sales processes, KPIs, and performance frameworks across all sales channels.
• Drive continuous improvement initiatives to enhance operational performance and customer experience.
• Support sales reporting, forecasting, budgeting, and pipeline analysis.
• Deliver actionable insights on sales performance, profitability, customer trends, and product mix.
• Produce regular commercial dashboards and executive reports for senior leadership.
• Monitor pricing, rebates, promotions, and margin performance to support commercial decision-making.
• Partner with sales leadership to support territory planning, target setting, incentive schemes, and resource allocation.
• Develop sales tools, reporting frameworks, and operational processes that improve sales execution.
• Support onboarding, training, and development of sales teams in operational best practices.
• Lead the optimisation and governance of CRM and sales systems.
• Ensure data accuracy, reporting integrity, and effective sales analytics capabilities.
• Identify opportunities for automation and process improvement through technology and digital tools.

• Comprehensive understanding and experience of the food service wholesale
• Experienced sales individual / sales operations leader
• Commercially driven and results orientated
• Experience of leading and developing the business use of a CRM
• Ability to work with data and drive data-led decision making
• Continuous improvement mindset
• Puts the customer first across all activity

• Competitive salary
• Pension
• 22 days annual leave plus the option to buy additional days
• Life Assurance
• Private Medical

We understand that no applicant ever ticks every box so please do consider applying should some or most of the above apply. Bestway Group is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities, and perspectives. We want strong, and diverse teams built from talented individuals with different backgrounds identities and experiences.