Sales Director

Help us shape the future of growth at Air IT Group

At Air IT, we're passionate about helping organisations make the most of technology. From managed services and cyber security to cloud and modern workplace solutions, we work alongside our customers as trusted partners, helping them solve challenges and achieve their goals.

This is an exciting opportunity for an experienced sales leader who thrives on developing people, building high-performing teams and winning new business. Reporting to our Chief Commercial Officer, you'll be responsible for driving new customer acquisition, delivering sales targets and creating the right environment for your team to succeed.

You'll bring strategic thinking, strong commercial acumen and a hands‑on approach, supporting the team on major opportunities while helping shape the future of Air IT's sales organisation.

Our people are central to our success, so a big part of this role is helping your team perform at their best.

You'll:

• Lead, coach and develop a high‑performing new business sales team.
• Set clear goals, expectations and measures of success.
• Support colleagues through regular coaching, performance reviews and development planning.
• Create a culture of accountability, collaboration and continuous improvement.
• Work closely with our technical specialists to develop solutions that meet our customers' needs.

You'll take ownership of our new business sales strategy and help us achieve our growth ambitions by:

• Delivering monthly, quarterly and annual sales targets.
• Supporting the team to win strategic and complex opportunities.
• Building strong relationships with senior decision-makers and stakeholders.
• Positioning Air IT as a trusted technology partner across our service portfolio.
• Identifying opportunities to expand our reach across target UK markets.

You'll ensure we have a healthy pipeline that supports sustainable growth by:

• Driving consistent prospecting and pipeline generation activity.
• Monitoring pipeline quality, conversion rates and sales performance.
• Providing accurate forecasting and reporting.
• Identifying opportunities to improve efficiency, performance and sales effectiveness.

You'll play an active role in some of our most important opportunities by:

• Providing leadership on major bids and sales opportunities.
• Supporting commercial negotiations and sales strategy.
• Bringing together technical, service and operational teams to create compelling proposals.
• Driving improvements in sales processes, methodologies and win rates.

Success in this role relies on working closely with colleagues from across Air IT.

You'll:

• Partner with our Marketing team to maximise lead generation and campaign success.
• Support a seamless handover of new customers into our operational and account management teams.
• Champion Air IT's values and behaviours.
• Support future talent development and succession planning within the sales function.

We're looking for someone who combines strong commercial leadership with a genuine passion for developing people and building relationships.

• Significant experience within B2B technology sales, IT services or a managed services provider (MSP) environment.
• A proven track record of achieving and exceeding sales targets.
• Experience leading successful new business sales teams.
• Strong experience managing complex sales opportunities involving multiple stakeholders.
• A history of developing and delivering sales strategies that drive growth.
• Experience working within a private equity-backed business.
• Exposure to cyber security, cloud or modern workplace solutions.