Hospitality Sales Executive

Salary: Please state your expectations within your application

Contract: Full Time, 37.5 hours a week

Location: The City Ground, Nottingham, NG2 5FJ

Department:Hospitality

Reporting to: Head of Hospitality Sales

Closing Date For Applications: 3rd November 2026

To maximise matchday hospitality revenue through proactive sales, business development and high-conversion enquiry management, while building and maintaining strong client relationships that drive retention, renewals and repeat business.

The role will also support the successful operational delivery of matchdays, taking ownership of a designated hospitality area and assisting with pre-matchday preparation, client management and the smooth running of the hospitality operation.

The successful candidate will be expected to take ownership of their sales performance, proactively create new business opportunities and consistently deliver an excellent client experience, while being able to switch seamlessly between a sales-focused and operational mindset depending on the demands of the football calendar.

• Opportunity to access tickets for events at The City Ground.
• Employee Assistance Programme.
• Access to high street and gym discounts.
• Discount within our Club shop.
• Free on-site parking.

• Proactively generate new hospitality sales through outbound calling, email prospecting, networking, referrals and other sales activity.
• Respond quickly and professionally to inbound hospitality enquiries, taking ownership of the sales process from initial enquiry through to confirmed booking.
• Identify opportunities to upsell and cross-sell across Nottingham Forest's range of hospitality packages and experiences.
• Develop and maintain strong relationships with existing clients, encouraging repeat business and maximising retention.
• Proactively contact previous hospitality clients and lapsed customers to identify opportunities for future fixtures.
• Build and maintain a pipeline of prospective clients and consistently work towards agreed sales targets.
• Research and identify new corporate and private client opportunities within relevant markets.
• Develop relationships with businesses, agencies, event organisers and individuals who may have an interest in Nottingham Forest hospitality.
• Follow up all enquiries, leads and opportunities effectively and ensure no potential sales opportunity is left unattended.
• Support the Head of Hospitality Sales, Senior Hospitality Sales Manager and wider team with sales campaigns, initiatives and promotional activity.
• Take ownership of personal sales targets and contribute to the wider team's commercial objectives.
• Attend networking events, client meetings and other opportunities to represent Nottingham Forest and promote the Club's hospitality offering.

• Take ownership of your designated hospitality area on matchdays.
• Ensure your allocated hospitality space is fully prepared and ready for clients ahead of kick-off.
• Assist the Operations Manager & Senior Hospitality Sales Manager with pre-matchday preparation, including table plans, seating allocations, guest lists and other operational requirements.
• Liaise with internal departments and matchday teams to ensure the smooth running of your designated area.
• Welcome and look after hospitality clients within your allocated area.
• Act as a key point of contact for clients throughout the matchday experience.
• Deal professionally and promptly with client comments, queries and complaints, escalating issues where appropriate.
• Complete other matchday operational duties as reasonably required by the Hospitality Management team.

• Proven experience in a proactive sales environment, with the ability to generate new business through outbound calling, prospecting and relationship building, alongside responding effectively to inbound enquiries.
• Demonstrable experience of working towards individual and team sales targets, with a strong commercial focus and a track record of converting opportunities into revenue.
• Experience with in football, sport, hospitality, events or a similar fast-paced customer-facing environment is desirable.
• An understanding of the behind-the-scenes operations of a football club, with an appreciation of the demands and time-sensitive nature of matchdays.
• Excellent attention to detail, with strong numeracy and administrative skills.
• Highly organised, with the ability to prioritise effectively, manage your own…