Director, Category Management

Who We Are

Born from a mission to make prescription eyewear affordable and accessible to everyone, Zenni Optical has been changing the way people see the world since 2003. With complete prescription pairs for adults and kids starting at under $10, we’ve grown into a global brand with over 51 million pairs of glasses sold — and counting! Based in the San Francisco Bay Area, we're proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Monster Jam, Ghost Gaming, TSM, Major League Pickleball and more.

We've also partnered with taste makers and designers like Chase Stokes, Jrue Holiday, and George and Claire Kittle to bring our brand to life in bold, meaningful ways. Innovation is at the heart of everything we do at Zenni — from our revolutionary EyeQLenz™ with Zenni ™ glasses to our cutting-edge VR Vision Screener, we're constantly exploring new ways to improve vision and enhance lives.

We are seeking a Director, Category Management who will define and champion the strategic direction and long‑term vision for assigned categories, including ownership of the product roadmap, new product introductions, and pricing strategy. The development of Zenni’s assortment strategy is grounded in sales and shopper data to effectively achieve inventory and financial objectives. This role is responsible for defining overarching assortment strategies;

analyzing market trends and consumer insights; developing and executing go‑to‑market plans; and driving innovation, including new product launches. With a strong emphasis on data‑driven decision‑making, this leader ensures alignment across key stakeholders to deliver core business objectives such as profitability, market share growth, and operational efficiency. This position manages the category team and serves as a key cross‑functional leader across the organization.

• In partnership with the VP of Frames Product, define and champion category strategy, including product roadmaps, new product introductions, and financial plans aligned to revenue and profit goals.
• Drive category strategies that strengthen brand positioning and capture global market share through strong cross‑functional collaboration.
• Partner and collaborate with stakeholders, including procurement, brand, marketing, channel owners and executive leadership to define strategies that meet customer needs and increase product performance.
• Leverage the category strategy to collaborate with the FP&A team and create the annual product financial plan by category/style that aligns with the annual revenue plan.

• Lead the product creation and assortment planning, considering factors such as global market trends, consumer preferences and historical sales data.
• Create the seasonal NPI Roadmap and design briefs based on the product financial plan including global needs, carryover, new product introduction and product exits.
• Maximize sales and margin by setting volume and margin targets in the design briefs.
• Through cross‑functional partnership and data collection establish key product initiatives and correlate investment plans to hit seasonal revenue and margin targets.
• Create product brief for Marketing Team, identifying hero and key product stories to drive product visibility and sales.
• Review all product photography to ensure photos represent the product accurately to the consumer.
• Responsible for outlining the execution of category initiatives for the Website and Mobile App to optimize sales.
• Partner with marketing and channel partners to develop sales‑driving actions including product placement, site merchandising, region‑specific assortment and ranges, and promotional strategies to achieve targets.

• Define metrics to measure customer satisfaction and product performance, use these to analyze and make future decisions around the lifecycle of the product portfolio.
• Manage effective product lifecycle planning and management that aligns to product performance expectations via the product financial plan, from product launch through end of life, avoid SKU proliferation.
• Manage the…