Senior Director of Community and Digital Content Strategy, Core Games

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms include Visual Concepts, Firaxis, Hangar 13, Cat Daddy, Cloud Chamber, 31st Union, HB Studios, and 2K Sports Lab.

Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned Bio Shock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ Super Card franchises, Top Spin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

Reporting to the VP, Integrated Marketing, your mission will be to define and lead an always-on community management and digital content strategy that strengthens player engagement, advocacy, and loyalty across all Core titles. You will oversee the development of cohesive content ecosystems and community programs that support our brands year-round—beyond launch campaigns—building enduring relationships with players and creators worldwide. The role will be based out of our Novato, CA or Culver City, CA offices, with occasional travel to our partners and global offices to foster close collaboration with local teams.

Build Vibrant Fandoms and Enduring Player Relationships

• Lead The Content Strategy, Community, and Social Teams: Lead and develop cohesive content strategies, which includes guiding the digital content, social, community, and creator marketing leads, working as one holistic team within Integrated Marketing and in partnership with the Brand leadership of our four Franchise Groups.
• Represent the Voice of the Player: Foster deep relationships between our players and our franchises, increasing understanding of player needs across the business unit to influence current and future product and marketing roadmaps. Develop and implement platform-specific global social, community, and creator strategies to increase our presence across social channels, increase cultural relevance for our franchises, and promote positive sentiment and growth for our player communities.
• Player-First Approach: Partner closely with Player Insights and Data Analytics to map platform strategies to specific audience segments, ensuring content resonates and drives engagement. Develop and implement platform-specific global social media strategies that elevate our brands and foster a thriving community.
• Growth & Engagement Focus: Define clear growth and engagement goals for each platform, meticulously tracking progress throughout campaigns as well as for evergreen community health. Proactively identify emerging trends and platforms to keep our titles at the forefront of digital engagement.
• Platform Mastery: Lead our presence across key social platforms including Steam, Instagram, Facebook, X (formerly Twitter), Tik Tok, Linked In, Twitch, Discord, Reddit, and You Tube.
• Content Innovation: Establish, manage and optimize the global content development calendar, prioritizing the creation of platform-exclusive content across various formats to achieve business…