Brand Manager

Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios are responsible for developing 2K's portfolio of world-class games across multiple platforms and include Visual Concepts, Firaxis, Gearbox, 31st Union, Hangar 13, Cat Daddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire millions of players around the world!

2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, Bio Shock, Borderlands, Mafia, Sid Meier's Civilization, WWE 2K, XCOM and more.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

2K is looking for a Manager, Global Brand Marketing to join the Strategy Games Franchise Group, supporting the Firaxis Games business (Sid Meier's Civilization, XCOM, Marvel's Midnight Suns) and other strategy titles in the 2K Portfolio. Reporting to the Senior Director of Brand Marketing, this role will help lead the strategic development, execution, and performance of global marketing campaigns for some of 2K's most beloved gaming franchises.

The ideal candidate is a creative and strategic marketer with experience developing and executing global, multi-channel campaigns for entertainment or gaming brands. You bring a balance of creativity and analytical thinking, thrive in a collaborative environment, and are passionate about building marketing programs that connect with players worldwide. Blending art and science, you will help create innovative campaigns that deliver measurable results and bring the franchise vision to life.

Success in this role depends on exceptional organization, communication, and collaboration skills. You can distill complex ideas into clear, actionable plans and work effectively across teams to keep projects on track. Equally comfortable supporting strategic planning or driving day-to-day execution, you foster alignment, accountability, and teamwork across disciplines and time zones.

• Support the development and presentation of the global marketing strategy for the Strategy Games franchise group, including audience definition, product positioning, messaging, and content strategy.
• Assist in building global go-to-market plans, coordinating with cross-functional teams to align creative direction and campaign cadence with studio milestones and publishing priorities.
• Collaborate with game development leads to ensure marketing reflects the franchise's creative vision while supporting commercial objectives.
• Contribute to annual business planning and campaign retrospectives, helping identify opportunities for growth and creative innovation.

• Drive end-to-end campaign execution, collaborating with PR, Social, Community, Influencer, Paid Media, Partnerships, Web, and other teams to deliver fully integrated global campaigns.
• Partner with regional marketing leads to ensure alignment with brand strategy and creative vision while adapting campaigns for cultural and market relevance.
• Manage campaign timelines, creative briefs, approvals, and agency coordination to ensure assets are delivered on time, on brand, and within budget.

• Leverage audience research, market insights, and player telemetry to inform campaign strategy and creative execution.
• Establish KPIs and performance benchmarks, analyze campaign results, develop campaign reports, and apply learnings to optimize future marketing efforts.

• Manage budget trackers, PO processing, and expense tracking, ensuring accuracy, timely reporting, and effective resource allocation.
• Maintain campaign documentation, asset trackers, and delivery schedules to ensure smooth coordination across teams.
• Support process improvements that strengthen organization, communication, and execution efficiency.

If you're a creative, strategic, and collaborative marketer who's passionate about storytelling and delivering world-class campaigns, you'll feel right at home on 2K's team of award-winning marketers. You'll love turning audience insights into…