Marketing Program Manager Novato, California,

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, Cat Daddy, Cloud Chamber, 31st Union, HB Studios, and 2K Sports Lab.

Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role‑playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned Bio Shock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ Super Card franchises, Top Spin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

Reports to: Sr. Director of Product and Brand Marketing

We are looking for a highly organized and detail‑oriented Marketing Program Manager to join the NBA 2K Marketing team. This role will serve as the central operational hub for all marketing initiatives, ensuring seamless execution, clear communication, and adherence to timelines across the entire product life cycle. You will be responsible for orchestrating the workflow, keeping key stakeholders informed, and providing the necessary visibility for final approvals and strategic decision‑making.

The ideal candidate is a proactive problem‑solver with exceptional critical thinking and organizational skills who thrives on driving projects to successful completion in a complex, multi‑stakeholder environment.

Project Orchestration & Timeline Management

Facilitate the marketing development process from initial concept through to the final integrated plan, ensuring scope, objectives, and deliverables are clearly defined and documented for leadership review.

Develop and maintain detailed project timelines and work‑back schedules, closely monitoring progress to ensure all milestones and deadlines are achieved.

Proactively identify potential project dependencies, risks, and roadblocks, escalating issues to the appropriate stakeholders and leadership for timely resolution.

Track and manage the BU Marketing Budget and actuals, monitoring expenditures to ensure projects remain on time and within budget parameters set by leadership.

Asset & Events Operations

Manage and maintain the organization’s events and activations calendar, coordinating logistics and dependencies with internal and external partners.

Develop and operate a central system for tracking all creative assets, including those developed internally and those received from strategic partners.

Document, track, and monitor asset rights, usage limitations, and expiration dates to ensure all marketing activities remain legally compliant.

Cross‑Functional Collaboration & Communication

Act as the primary operational liaison, facilitating efficient communication and workflow between the Marketing team and key partners in Sales, Product, and Creative.

Prepare and circulate regular, detailed status updates and progress reports, ensuring Senior Director and final approvers have clear visibility into all project phases.

Plan and coordinate one‑off special projects and internal functions, such as team off‑sites and workshops.

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