Branding Associate UPPublic Sector

Employer Branding (EB)

• Support the development and execution of Employer Branding strategies, including branding guidelines, messaging frameworks, recruitment marketing materials, and integrated employer branding campaigns.
• Collaborate with internal stakeholders and external vendors to create outreach materials while ensuring consistency across branding, visual identity, and communications.
• Conduct research and analyse employer branding metrics, employee engagement surveys, competitor practices, and workforce feedback to generate insights, prepare management reports, and recommend enhancement opportunities.
• Assist in the planning and execution of employer branding initiatives, talent attraction campaigns, career fairs, and networking events to strengthen the Company's employer value proposition.

• Support the coordination and delivery of employee experience programmes, including employee advocacy initiatives, cross-functional networking events, leadership engagement sessions, town halls, and other employee engagement activities.
• Assist in planning, organising, and executing internal engagement events that promote a positive and inclusive workplace culture.
• Curate and distribute employee communications, newsletters, and engagement content to reinforce key employee experience messages and organisational initiatives.
• Gather and analyse employee feedback to identify opportunities for enhancing employee engagement and workplace experience.

• Conceptualise, develop, and curate engaging content across the Company's social media and employer branding platforms, showcasing organisational culture, values, achievements, and employee stories.
• Manage and monitor social media channels, track performance metrics, and provide recommendations to improve engagement and brand visibility.
• Create visual and multimedia assets using tools such as Adobe Photoshop, Illustrator, Canva, and Cap Cut to support employer branding and employee engagement campaigns.
• Support photography, videography, content editing, and creative production for internal and external communications.
• Maintain content calendars and coordinate content publication across multiple digital channels.
• Provide administrative support for employer branding and employee experience initiatives, including project coordination, reporting, and awards submissions.
• Support ad hoc projects and continuous improvement initiatives related to talent attraction, employer branding, employee engagement, and corporate communications.

Requirements

• Degree in relevant field
• Experience in employer branding

Info

• Duration: 1 Nov 2026 to 31 Oct 2027
• Working hrs:
  Mon to Fri Office hrs
• Location:
  
  Novena