Senior Director,Paid Media Job Novi area,Michigan USA,Education / Teaching

Join a strong community where all we do is care-for the children and families we serve every day, as well as for our dedicated team members. Our people are our best asset. We listen and we know what you're looking for:

You want benefits. We support you with a minimum 50% childcare discount, immediate access to benefits, innovative health programs, 401(k) company match, and much more.
You want balance. We offer flexible schedules that work for you, no nights or weekends, the ability to bring your children to work with you, and paid time off.
You want opportunity. We invest in your future with ongoing training, tuition reimbursement, credential assistance, and our unique Master Teacher Program.
You want recognition. We provide a positive, fun workplace where employees are appreciated.

The Sr. Director, Digital Media owns paid search, Performance Max, Local Service Ads, and You Tube/OLV strategy and investment for the organization's largest acquisition spend category, serving as the senior, hands-on-keyboard authority on these channels and the primary internal voice on their performance to the VP and, when needed, executive leadership. This is a senior individual-contributor role: it carries Director-level strategic weight, budget accountability, and executive visibility without formal supervisory responsibility, reflecting both the scale of investment in this channel and the frequency of direct executive engagement with it.

Essential Functions:

Own paid search, Performance Max, Local Service Ads, and You Tube/OLV strategy and investment allocation for the organization's single largest acquisition spend category

Set and drive the testing and innovation agenda for these channels, including emerging platform capabilities (e.g., AI Max, evolving Performance Max features), ahead of broader organizational adoption

Own the senior, executive-level relationship with agency for paid search and video specifically, including scope, performance accountability, and escalation

Serve as the hands‑on‑keyboard practitioner in Google Ads, LSAs, Microsoft Ads, and You Tube, personally auditing campaign structure, conversion tracking, and keyword/query strategy

Serve as the primary internal voice on search/video performance to the VP and, when required, the CDO and other executive leadership, given their frequent direct engagement with this channel

Partner with Content Strategy on ad and video messaging, and with SEO Strategy on paid/organic query overlap

Informally guide platform best practices for other paid-channel owners across the team, without formal supervisory authority

Report investment recommendations and channel performance directly to the VP, Performance Marketing & Enrollment

Supervisory Responsibilities:

This position does not have direct reports. It is a senior individual‑contributor / expert‑track role, reflecting deep platform expertise and executive visibility rather than people management.
This role owns the day‑to‑day agency and vendor relationships for paid search and video, specifically

Minimum

Job Qualifications:

Bachelor's Degree in Marketing, Communications, or related field
10-12+ years of experience in paid search/SEM and video advertising, with deep, hands‑on platform expertise
Proven experience owning large‑scale paid media budgets and being held accountable for ROI at an executive level
Proven experience managing senior agency relationships, including scope and performance negotiation
Comfortable operating as a senior individual contributor without formal supervisory authority

Other

Skills and Abilities

Qualifications:

Deep, expert‑level fluency in Google Ads, Microsoft Ads, and You Tube, including emerging platform capabilities
Strong executive presence and ability to communicate channel performance…

Senior Director, Paid Media