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CRM Analyst

Job in Novi, Oakland County, Michigan, 48377, USA
Listing for: Learning Care Group
Full Time position
Listed on 2026-10-11
Job specializations:
  • Marketing / Advertising / PR
    CRM Systems & Management
Salary/Wage Range or Industry Benchmark: 100000 - 110000 USD Yearly USD 100000.00 110000.00 YEAR
Job Description & How to Apply Below

Join a strong community where all we do is care-for the children and families we serve every day, as well as for our dedicated team members. Our people are our best asset. We listen and we know what you're looking for:

  • You want benefits. We support you with a minimum 50% childcare discount, immediate access to benefits, innovative health programs, 401(k) company match, and much more.
  • You want balance. We offer flexible schedules that work for you, no nights or weekends, the ability to bring your children to work with you, and paid time off.
  • You want opportunity. We invest in your future with ongoing training, tuition reimbursement, credential assistance, and our unique Master Teacher Program.
  • You want recognition. We provide a positive, fun workplace where employees are appreciated.

The CRM Analyst is responsible for measuring the performance of Learning Care Group's CRM and lifecycle marketing programs across the family portfolio. This role owns the analytical layer that sits between the CRM platform and business decision-makers, translating email engagement, journey performance, and audience behavior throughout the funnel into insight. This role ensures that every lifecycle program is measured, tested, and read with rigor with clear learnings identified and explained to key stakeholders.

Key Responsibilities
  • Own CRM and lifecycle marketing measurement including email deliverability, engagement, conversion, and holdout test results across the brand portfolio.
  • Design and execute holdout, control group, and incrementality tests for lifecycle programs.
  • Build cohort retention, journey performance, and lifecycle attribution analyses.
  • Establish measurement standards across brands for lifecycle programs including standard metrics, holdout sizing, and readout templates.
  • Monitor CRM platform health including deliverability, list quality & degradation, and consent metrics.
  • Partner with the Sr. Manager Customer Experience & Activation and Director, CRM on program design, measurement plans, and test readouts.
  • Support the Customer Insights Analyst and Growth Analyst with lifecycle-specific data as needed.
  • Translate lifecycle measurement findings into recommendations for marketing leadership on program continuation, expansion, or termination.
  • Other duties as assigned.
  • Minimum Qualifications
  • A bachelor's degree in marketing, business analytics, statistics, or a related field is required.
  • 3-5 years of experience in CRM analytics, lifecycle marketing measurement, or a comparable role is required.
  • Hands-on experience with email service provider or marketing automation platform reporting is required (Salesforce Marketing Cloud, Iterable, Braze, Klaviyo, or similar).
  • Experience designing and interpreting holdout or control group tests for marketing programs is required.
  • Experience with SQL against a modern data warehouse is required.
  • Experience with cohort retention and lifecycle attribution analysis is required.
  • Preferred Qualifications
  • 5+ years of experience in CRM analytics or lifecycle marketing measurement is preferred.
  • Experience with Salesforce Marketing Cloud specifically is preferred.
  • Experience with a modern customer data platform such as Hightouch, Segment, mParticle, or Salesforce Data Cloud is preferred.
  • Experience with multi-brand or multi-location consumer businesses is preferred.
  • Experience with incrementality testing methodologies is preferred.
  • Experience with PowerBI is preferred.
  • Knowledge,

    Skills and Abilities
  • Ability to design a holdout test and defend the sample size and statistical assumptions.
  • Working knowledge of email deliverability metrics including sender reputation, engagement rates, and complaint monitoring.
  • Ability to distinguish engagement metrics from business outcomes.
  • Comfort with imperfect…
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