Sales Enablement Analyst

Dana is a global leader in the supply of highly engineered driveline, sealing, and thermal-management technologies that improve the efficiency and performance of vehicles with both conventional and alternative-energy powertrains. Serving two primary markets – passenger vehicle and commercial truck equipment – Dana provides the world's original-equipment manufacturers and the aftermarket with local product and service support through a network of nearly 100 engineering, manufacturing, and distribution facilities.

Support Dana Aftermarket’s sales organization by improving the way sales teams access tools, content, training, and customer-facing resources. This role supports the development and maintenance of a structured sales enablement program that strengthens sales effectiveness, supports customer onboarding, improves CRM adoption, and accelerates growth. The position serves as a key connection point between sales strategy, marketing, sales operations, and product marketing to help sales teams sell more effectively in a competitive aftermarket environment.

• Develop, launch, and maintain a comprehensive sales enablement program that supports customer onboarding, sales engagement, pricing communication, and growth acceleration.
• Create and continuously improve a sales playbook to standardize selling activities, strengthen customer conversations, and improve sales performance.
• Lead sales-related initiatives that promote CRM best practices and consistent use of sales tools across the organization.
• Support Salesforce tool integration and process improvements that maximize sales team productivity.
• Develop sales content, including success stories, case studies, sales guides, objection-handling resources, and standardized presentation templates.
• Build and manage Showpad content and tools to provide sales representatives with access to accurate, relevant, and current materials.
• Manage the Preferred Partner Growth Plan and broader sales enablement content repositories, ensuring materials are current, accessible, and aligned with business priorities.
• Develop and maintain an internal sales website or communication hub that provides centralized access to key resources and updates.
• Train the sales organization on the effective use of marketing assets, sales enablement materials, CRM workflows, and sales tools.
• Partner with Product Marketing and Product Management to ensure sales teams have current product information, positioning, and customer messaging.
• Strengthen customer reference programs and user community engagement to support sales conversations and enhance customer credibility.
• Collaborate across sales, marketing, product, and operations teams to align enablement resources with business objectives.
• Define sales enablement best practices and identify opportunities to improve consistency, adoption, and effectiveness across the sales organization.
• Establish content adoption metrics and reporting practices to evaluate usage, engagement, and business impact.
• Utilize feedback from sales teams and business stakeholders to continuously improve tools, content, training, and processes.

• 2+ years of experience in sales, marketing, sales operations, or sales support, preferably within a CRM, technology, or sales enablement environment.
• Experience developing sales tools, playbooks, training materials, and certification or learning programs.
• Proficiency with e-learning tools, content development, and training implementation.
• Prior experience in a sales or sales support role is preferred.
• Knowledge of Sandler Sales Methodology or comparable sales training frameworks is preferred.
• Experience supporting sales teams with Showpad, Salesforce, or similar sales…