Category Manager - VHMS

The Role:

Buying isn’t just about picking products and hoping they sell. It’s about shaping what customers see, what they buy, and how they feel about the brand. In VHMS (Vitamins, Herbals, Minerals & Supplements), that means curating ranges that support health and wellness, spotting emerging trends, and ensuring customer trust what’s on our shelves.

• Owning the VHMS category end‑to‑end: strategy, range, pricing, and promotions.
• Leading supplier negotiations and joint business planning to maximise profitability.
• Working with Own‑Label Buying and Product Development teams to deliver innovative ranges.
• Planning and executing promotional activity that drives profitable sales growth.
• Delivering range reviews focused on customer needs and commercial performance.
• Collaborating with marketing and digital teams to make launches and campaigns successful.
• Analysing online customer behaviour and tailoring mechanics for trial, conversion, and repeat.
• Managing stock levels to avoid overstocks and clear slow‑moving lines.
• Coaching and developing your direct reports to help them perform at their best.

• Category sales and margin growth are heading in the right direction.
• Promotional plans land well and deliver profitable results.
• Suppliers trust you and still give us what we need.
• Ranges feel fresh, relevant, and customer‑centric.
• Stock levels are healthy, not bloated.
• Your team feels supported and is hitting the objectives.

• Experience in retail buying or category management.
• Negotiation skills that make suppliers want to work with you.
• The ability to influence internally without sounding like a broken record.
• Strong numeracy and analytical skills – because gut feel is great, but data wins.
• Relationship‑building skills, both inside and outside the business.
• Ideally, some line management experience (but if you’re ready to step up, we’ll listen).
• And above all, transparency, accountability, and honesty.

• Health Cash Plan
• Life Assurance
• Private Virtual GP
• Holiday Purchase option
• Pension Contribution
• Access to ‘Wellhub' with gyms, studios and wellbeing apps

• 25% Colleague Discount with FREE Standard Delivery
• Exclusive Discounts from a wide range of partners
• £/€50 Annual Product Allowance to spend in store

• Access to a variety of learning opportunities, including Level 2‑5 Apprenticeships, Workshops and our Digital Learning Library
• AND MORE!

Holland and Barrett is an equal opportunity employer. We welcome diverse perspectives and are committed to creating an inclusive environment for all colleagues. We understand that when our colleagues are listened to, respected and valued for who they are, we build an organisation with belonging at its heart – making health and wellness a way of life for everyone.