Manager, Go To Market Strategy PRO

Ralph Lauren maintains a balanced approach to work arrangements, emphasizing both flexibility through hybrid options and the importance of in‑person collaboration.

North America corporate employees (excluding remote and regional roles) work from the office 2-3 days weekly. Some roles require a more frequent office presence.

This policy aims to foster learning, strengthen company culture, and promote effective collaboration through face‑to‑face interactions.

Pay Range: The pay range for this job is $65000 - $129225 annually; actual pay is dependent on experience and geographic location.

Benefits:Base pay is only one part of our employee value proposition, which includes a robust benefits package, above‑market time off, hybrid working arrangements, incentive compensation, where applicable, and varied learning opportunities.

Ralph Lauren Corporation (NYSE:

RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through:
Talent, Education & Communication, Employee Groups and Celebration.

As the Manager, Go‑To‑Market Strategies, you will serve as a strategic partner to corporate and field partners to deliver a comprehensive plan for seasonal execution, product, and initiative launches. This role drives targeted and channel revenue growth while minimizing inventory liability. Through a 360° alignment approach, the plan will connect product strategies to customer experience and inspire employee engagement.

Your responsibilities will include conducting market research to identify new opportunities and closing gaps in missed opportunities, with a focus on North American key city ecosystems. You will be ultimately accountable for bringing our in-season business strategy to life.

The ideal candidate brings strong intuition, passion for product, creativity, and a proven ability to synthesize information and influence leaders while staying deeply connected to the retail employee population.

Conduct competitor analysis, pricing research, product research, consumer and market research on a seasonal basis to ensure competitive advantage with assortments, merchandise and pricing strategies.

Research regional and NA key city ecosystem retail trends with insights into wholesale and digital.

Consolidate research, trend analysis and feedback into comprehensive scorecards to identify and socialize opportunities and maximize successes.

Produce and share regular standardized briefs on observations of assortment alignment to customer trends.

Identify synergies and gaps between current line/assortment and market needs that equate to revenue and margin opportunities.

Recommend new ideas and opportunities to drive revenue, retain clients, and attract new customers.

Ensure the right touchpoints and resources are in place throughout the planning process to align product strategy and execution within the overall retail lifecycle.

Lead and drive execution of 360 customer experiences that connect product initiatives to consumer journey experience.

Articulate and interpret inspiration, assortment, buys, product related GTM strategies for Field.

Align commercial calendar events with tactics for store execution and client engagement.

Partner with L&D on product knowledge training curriculum direction…