Digital Trading Lead, US Reckitt Core

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City:
Nutley

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community – alongside our leading-edge Marketing Academy – your opportunities to grow and upskill will be extensive.

The Digital Trading Lead plays a pivotal role in overseeing the Reckitt US programmatic, paid social & search trading operations, helping to drive media executional excellence in‑platform. You will be responsible for managing, mentoring and developing a team who will manage the end‑to‑end campaign execution and optimization across biddable platforms.

Working closely with the US Consumer Engagement Team, you will help to evolve Reckitt’s digital media strategy through driving the adoption of new targeting tactics, features and technologies to improve campaign outcomes.

Applied Media Science are an in‑house team of digital media specialists within Reckitt Core, responsible for the paid digital execution of campaigns in-platform. Reporting directly to the Head of Digital Trading, North America – you will be responsible for managing a team of digital planners & traders, helping to streamline key processes whilst facilitating the sharing & embedding of platform best practices across our biddable media operations.

• Senior trading lead:
  Be the main point for the US Consumer Engagement team – assisting in managing expectations & enforcing the agreed scope/deliverables of the in‑house digital activation team as per the agreed ways of working.
• Team development:
  Manage, mentor and develop a team of digital planners & media practitioners to ensure continual high performance and professional growth.
• Campaign management:
  Oversee the end‑to‑end execution and optimization across multiple channels/platforms, across paid social, programmatic & paid search.
• Quality assurance:
  Perform daily governance checks to ensure campaign quality, accuracy and compliance to platform best practices are adhered against.
• Operationalize campaign workflows:
  Promote a unified approach to campaign planning, activation & optimization across media channels to facilitate the scaling of best practice & use of automation to drive better media consistency.
• In‑platform innovation:
  Drive the adoption of new optimization tactics, platform features & technologies to improve campaign outcomes across biddable channels.
• Cross‑functional collaboration:
  Work closely with internal marketing, data analytics and brand teams to propose new targeting strategies across campaign test & learns and during annual brand planning meetings.
• Training and presentations:
  Deliver training to the team and present new platform capabilities to internal Reckitt stakeholders to help educate them on the wider digital landscape through quarterly business reviews & sharing of case studies.
• Reckitt tool adoption:
  Deploy key Reckitt tools & Global IT&D capabilities across the US biddable media operations, such as leveraging the use of Gen‑AI to increase productivity within the activation team.