Brand Marketing Manager, PRO Activations, West, NA; LA

Position Overview

Ralph Lauren is seeking a dynamic and seasoned Brand Marketing Manager, PRO Activations (West) to manage the development and strategic execution of marketing initiatives across the West region with focus on Greater Los Angeles, CA. The Manager, Brand Activations (West) is responsible for building brand awareness and driving qualified traffic to PRO (Polo Retail Outlets) throughout the region with a vast knowledge of the greater Los Angeles area.

Direct experience with brand engagement tactics that drive ROI via: customer acquisition programs, elevated retail marketing activations, local B2B & charitable partnerships, market expansion store opening strategies, and regional PR strategies.

This individual is accountable for developing and executing these events and programs; to generate sustainable profitable revenue, drive traffic, meet both the region’s financial and marketing goals, and differentiate the brand within the landscape to deliver a best-in-class customer experiences. The role serves as a key liaison between corporate marketing, store management & retail field teams, and external partners, ensuring that Ralph Lauren’s brand vision is seamlessly translated into localized, consumer-focused markets.

The ideal candidate is a strategic thinker, a meticulous planner, and a self-starter who thrives in a fast-paced, results-driven environment. Candidates must possess excellent organizational skills, teamwork, effective communication, strong relationship management, negotiation skills, creativity, and adaptability.

This is a regional position based on the West Coast, requiring travel for on-site support. A flexible schedule (including weekends) to support various regional activations is a crucial aspect of the role. Travel:
Ability to travel is required. A minimum of 2-4 days per quarter in New York/New Jersey is expected to foster collaboration with key team members.

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• Develop and execute a comprehensive regional marketing strategy that aligns with national and global brand initiatives as well as meets commercial needs.
• Drive development of new customer acquisition and retention strategies.
• Develop and execute retail activations, client experiences, localized brand partnerships, community-driven moments, and PR opportunities to drive traffic, Sales, and brand desirability & consideration.
• Identify high-potential regional brand partnerships to amplify brand visibility and engage key consumer segments.
• Support new store openings, tourism initiatives, and key seasonal moments to drive engagement and new customer acquisition.
• Partner with internal stakeholders, including retail management teams, corporate marketing, and creative team, to create best-in-class customer experiences that enhance brand affinity.
• Led the strategic launch and end-to-end ownership of the Clienteling experience across the region, driving personalized engagement, operational excellence, and measurable impact on customer lifetime value (LTV) through tailored outreach and omnichannel integration.
• Manage strategic partnerships with mall centers across the region by creating traffic-driving opportunities through collaborative media plans, unique display concepts, third-party partnerships, and center-led events and activations to amplify brand presence and drive foot traffic.

• Concept, develop, and execute in-store activations & community-driven moments at a regional level; owning the full lifecycle of planning.
• Manage all logistics, including vendor procurement + coordination, partnership agreements, sourcing event related materials, guest list, etc. to ensure seamless execution.
• Ensure meticulous management of project details, event timelines, vendor contracts, guest lists, and operational logistics; optimizing ROI and execution efficiency.
• Oversee onsite, day-of coordination, including event setup and breakdown for events in region.
• Post-event duties include preparing sales analysis recap, monitoring online and offline exposure, tracking customer sales evolution and preparing weekly reports.
• Manage budgets for events & specific plans, ensuring accurate billing and invoicing.
• Upd…