Digital Product Manager - Dealer Network Integration

Digital Product Manager - Dealer Network Integration at CNH

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

CNH Industrial is a world‑class equipment and services company dedicated to advancing the noble work of agriculture and construction workers. Driven by our shared purpose of Breaking New Ground, we are passionate about bringing Innovation, Sustainability, and Productivity to all that we do. As a truly global company, CNH Industrial’s 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world through our core brands:
Case IH, STEYR, New Holland Agriculture, CASE, and New Holland Construction. We’re looking for a forward‑thinking Digital Product Manager to lead the integration and optimization of digital tools across our dealer network. This role is pivotal in advancing our Dealer Management System (DMS) strategy and accelerating the adoption of marketing technologies that enhance product visibility, customer engagement, and sales performance.

In this role, you will collaborate closely with dealers, marketing teams, and technology partners to deliver scalable, user‑friendly solutions that elevate the customer experience and streamline operations—with the ultimate goal of achieving full digital connectivity across CNH’s dealer network.

• Define and support CNH’s regional DMS and integration strategy to accelerate integration, ensuring alignment between internal stakeholders and the dealer network.
• Provide strategic guidance from a global governance perspective while supporting regional execution teams.
• Promote a DMS‑centric approach where applicable, prioritizing integrations that enable data‑driven processes and reduce system fragmentation.
• Monitor DMS coverage and dealer adoption using scorecards, KPIs, and structured feedback loops.
• Build and maintain strategic partnerships with selected DMS vendors and 3rd parties to ensure roadmap alignment and operational transparency.
• Define and execute the global product vision for the Digital Enterprise Platform (DEP), CNH’s core tool for DMS connectivity.
• Collaborate with regional teams, cross‑functional stakeholders, and dealers to ensure DEP alignment and adoption.
• Own the end‑to‑end lifecycle of the DEP digital product, from concept to deployment and continuous improvement.
• Partner with IT and technology providers to ensure successful delivery of the DEP platform.

• Bachelor’s degree in Marketing, Business, Computer Science, or related field
• 8+ years of experience in digital product management, preferably within automotive, retail, or B2B environments.
• Proven track record of launching and scaling digital tools for marketing or sales enablement.
• Demonstrated strong understanding of dealer operations and heavy equipment product lifecycle, preference to individuals with knowledge of Agricultural product equipment lifecycle.
• Understanding of cloud technologies, API communication, restfull, integration framework, Data Lake and Databricks.
• Excellent communication and stakeholder management skills.
• Analytical mindset with experience using data to drive decisions.
• Experience working in international and multidisciplined teams.

The annual salary for this role is $119,500 - $182,850 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

• Flexible work arrangements
• Savings & Retirement benefits
• Tuition reimbursement
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs
• Charitable contribution matching and Volunteer Time Off

Mid‑Senior level

Full‑time

Product Management and Marketing