Brand Manager

Brand Manager page is loaded## Brand Manager locations:
IL Oak Brooktime type:
Full time posted on:
Posted Todayjob requisition :
R27882

The Brand Manager position is a strategic, data-driven team member responsible for transforming insights into impactful business strategies. This role requires a general manager mindset and plays a critical part in:  
• Strategic development of brands to meet consumer and customer needs, establishing a clear vision and growth plan for the business;  
• Achieving brand financial goals as they align to overall Business Unit;

• Development and execution of Marketing campaigns, as well as other business plans for commercial success;

• Leveraging consumption data, market analytics, and performance metrics to uncover growth opportunities and shape actionable plans; and   
• Development of team members to build analytical capabilities and strategic thinking skills, fostering a culture of data-driven decision-making and collaboration.
** Employee Type:
** Full time
*
* Location:

** IL Oak Brook
** Job Type:
** General Management
** Job Posting

Title:

** Brand Manager
*
* Job Description:

***
* Schedule:

** Remote Monday and Friday;
In office Tuesday to Thursday
*
* Work Location:

** 2015 Spring Road Suite 400, Oak Brook, IL 60523
** Benefits:
** Medical, Dental, Vision, 401(k) with match, STD/LTD/AD&D/Life, HSA, FSA, EAP, Hospital indemnity, Accident Insurance, Identity and Fraud Protection Plan, Legal, and Critical Illness.
** Salary, based on experience and other qualifications:** $93k to $158k Annually with additional bonus potential
** Brand Strategy & Planning
*** Leads annual brand planning and long-term strategy development across key brands within overall portfolio informed by consumption trends and data analytics.
* Defines brand positioning, value propositions and consumer segmentation strategies.
** Marketing Execution
*** Develops and executes integrated marketing campaigns (digital, shopper, experiential and traditional media) with measurable KPIs.
* Manages agency relationships to deliver best-in-class creative media plans.
* Oversees packaging design and innovation to ensure brand consistency and shelf impact.
** Portfolio Management
*** Optimizes product mix, pricing architecture and promotional strategies across the portfolio using consumption and elasticity data.
* Collaborates with Sales, R&D, Innovation and Supply Chain to ensure alignment on innovation, distribution, and demand planning.
* Monitors brand health metrics and P&L performance to inform strategic decisions.
** Innovation & Renovation
*** Leads cross-functional teams to launch new products and renovate existing ones.
* Champions consumer-centric innovation grounded in insights and business objectives.
** Analytics & Insights
*** Analyzes syndicated data, consumer research and performance dashboards to identify actionable insights that drive business strategies.
* Tracks KPIs and ROI across brand campaigns and initiatives.
** Team Development
*** Manages and develops team members, providing guidance on project ownership, strategic thinking, and executional excellence.
* Fosters a collaborative, high performing team culture.
* The duties and responsibilities described are not a comprehensive list of all tasks. Additional tasks and duties may be assigned from time to time as necessitated by business needs.
*** Qualifications &

Experience:

*** Bachelor’s degree in Marketing, Business, or related field required; MBA or advanced degree preferred
* Minimum of 5 years progressive marketing or related experience within CPG industry, preferably in food or beverage
* Demonstrated ability to lead a team and manage multiple projects in a cross-functional environment
* Experience leading and working with external agencies and partnerships required
* Proven ability to leverage data and analytics to inform strategic decisions and create actionable plans
* Strong analytical skills with experience in syndicated data (Circana, Nielsen) and consumption trend analysis required
* In-depth understanding of business fundamentals including P&L management, promotional strategies and pricing architecture to help deliver strong financial performance
* Ability to be…