Sr. Campaign Manager - Media

Campaign Manager - Media page is loaded## Sr. Campaign Manager - Media locations:
Oak Brook, ILtime type:
Full time posted on:
Posted 2 Days Agojob requisition :
JR29943

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands,  and , are found in 51+ million homes, and 14 million+ people rely on the  app daily.

This role is part of Chamberlain Group’s Marketing team. The Sr. Campaign Manager leads the paid media presence of Chamberlain group across all business units (Residential and Commercial businesses) for North America. This role drives advertising strategy and activities informed by the consumer journey, including paid media planning and campaign development, tracking, analysis and optimization. This role works closely with all media agencies to deliver critical brand-building and demand-driving advertising plans that improve brand awareness and consideration that ensure the brand is reaching our target consumer with relevant, distinct, and buzz-worthy paid content.

The Sr. Campaign Manager is expected to lead a small media team and embody Chamberlain values. They will own the media budget, channel strategy and allocation to drive results and deliver revenue across all business units. This role requires a minimum of a Bachelor's Degree in Business, Marketing, Communications or relevant field and 8+ years of media strategy and planning experience across offline, digital, and experience with media measurement and reporting methodologies, including geo-holdouts, brand lift, attention and engagement metrics.

They will need a strong work ethic with experience leading successful performance-driven media teams. Leads by example and develops, coaches, and mentors team and career development.
** Essential Duties and Responsibilities
*** Lead media buying across major media partners and tech platforms, identifying the right channel mix and partnering cross-functionally in Residential and Commercial teams to deliver best-in-class campaigns
* Manage all external agencies to deliver best-in-class media plans and media placement for products and services, partnering with Brand and PR agencies to develop cohesive plans
* Leading paid media tactical planning, execution, learning plan, analysis & optimizations
* Partnering with brand marketing team to consistently represent product positioning and key marketing messages in paid, earned and social channels
* Partnering with demand gen team to create cohesive user journeys between paid, earned and owned touchpoints
* Own attribution, tracking, analyzing, and reporting results on campaign performance with development of multi-touch attribution and media mix modeling methodologies, develop reporting cadence and KPIs to track success of campaigns
* Lead annual media campaign strategy development, planning and execution across Chamberlain
* Group’s portfolio of products and services
* Drive meaningful media innovation grounded in data, consumer trends and best practices to create consumer impact
* Act as a trusted partner and in-house subject matter expert to the broader organization, providing thought leadership and a clear vision for Media campaigns
* Establish best-in-class practices and procedures across traditional and modern media channels
* Collaborate with the analytics team to oversee campaign management and reporting, including in-depth analytics of LTV, CAC, ROI, and incrementality
* Manage the testing framework and feedback loop for the brand team to continuously iterate on creative assets, and execute experiments and conversion tests to improve LTV/CAC ratios
* Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams
* Protect Chamberlain Group’s reputation by keeping information confidential
* Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies
* Contribute to the team effort by…