Sr. Manager, Amazon Marketing

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, Lift Master® and Chamberlain®, are found in 51+ million homes, and 14 million+ people rely on the myQ® app daily.

This is a role within CG's Marketing group. A successful incumbent is expected to (i) Provide strategic direction and leadership for the development and execution of Amazon marketing strategies that drive growth, incrementality, and profitability across the channel. Establish operational objectives for multiple teams, ensuring all initiatives are aligned with overarching business goals and functional strategies., and (ii) Lead Amazon digital discoverability and search optimization across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), ensuring product content is optimized for traditional search and emerging AI-powered shopping and discovery experiences.

Act as a thought leader in digital and retail media innovation. Identify, evaluate, and promote emerging trends, platforms, and technologies to continuously elevate the organization's media capabilities and inform long-term strategy.

• Provide strategic direction and leadership for the development and execution of Amazon marketing strategies that drive growth, incrementality, and profitability across the channel. Establish operational objectives for multiple teams, ensuring all initiatives are aligned with overarching business goals and functional strategies.
• Lead Amazon digital discoverability and search optimization across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), ensuring product content is optimized for traditional search and emerging AI-powered shopping and discovery experiences. Act as a thought leader in digital and retail media innovation. Identify, evaluate, and promote emerging trends, platforms, and technologies to continuously elevate the organization's media capabilities and inform long-term strategy.
• Partner with marketing analytics to define and execute advanced measurement strategies that accurately assess performance and impact. Leverage marketing mix models, incrementality testing, and data-driven insights to inform optimization and future investment decisions.
• Drive customer-led AEO and digital shelf optimization by translating key customer segments, needs, and search behaviors into differentiated product titles, PDP content, imagery, video, A+ Content, Brand Stores, and keyword strategies that improve organic visibility, relevance, engagement, and conversion.
• Serve as the Amazon marketing lead and strategic partner, ensuring marketing strategies support both sell-in and sell-through objectives.
• Establish and manage Amazon marketing KPIs, including traffic, Click-Through Rate (CTR), Cost Per Click (CPC), conversion, Customer Acquisition Cost (CPA), Return on Ad Spend (ROAS), New to Brand (NTB), organic search visibility, share of voice, and incrementality. Translate performance into actionable recommendations for senior leadership.
• Leverage quantitative, qualitative, and trend-based insights to inform strategy, optimize media performance, and identify opportunities for innovation. Diagnose gaps in processes and develop scalable solutions that drive measurable business results.
• Build strong, collaborative relationships across internal functions. This sales, creative, product, and analytics, to align on shared e-tail[LF1.1][SR1.2]media strategies. Clearly communicate strategic direction, performance outcomes, and insights to senior stakeholders, tailoring…