Vice President - Director of Product and Sales

Vice President - Director of Product and Sales

3 days ago Be among the first 25 applicants

Invest In You! Tri City National Bank is your hometown bank. We believe in putting customers first, building relationships, and fostering a sense of community. We work in a team environment with opportunities for hard workers to grow personally and professionally. We enjoy celebrating success and great benefits along the way. Most importantly, we believe superior customer service, paired with the right banking solutions, help our customers and businesses fulfill their financial dreams, and our communities grow.

Our ideal candidate believes in our mission, values continuous learning, and is comfortable adapting to change. If this resonates with you, apply today and come join our team.

Reporting to the Executive Team – The Vice President | Director of Product & Sales is a key member of the Bank’s senior leadership team, responsible for developing marketing & sales strategies, and executing product strategy to support business growth and profitability. This role leads the development, launch, and ongoing improvement of products & marketing across Retail Banking, Mortgage Lending, Commercial Banking, Merchant & Treasury Management Services, and Investment Services.

This position works closely with Marketing, Data & Analytics, Finance (FP&A), and the Leadership, Development & Sales Enablement team to ensure product offerings align with customer needs, market demands, and the Bank’s overall growth objectives.

Compensation: $120,000+ annually depending on experience. This role is in office at our Company Headquarter in Oak Creek, WI.

• Build and manage strong customer relationships to increase profitability and support the Bank’s growth, with a focus on core deposit growth.
• Develop and execute a multi-line sales strategy aligned with the Bank’s vision and business objectives.
• Provide strategic input as a member of the senior leadership team on corporate planning, growth initiatives, and market expansion.
• Coordinate across departments to deliver holistic financial solutions tailored to client needs.
• Foster a culture of long-term strategic thinking, collaboration, and performance excellence to drive sales and profitability.
• Use customer and market data to develop actionable strategies and initiatives that drive sales.
• Design and implement comprehensive sales management processes, including lead generation, pipeline management, joint calls and referrals, opportunity identification and qualification, and customer saturation.
• Develop a unified sales structure between Lending and Deposit teams to optimize opportunities and standardize performance measurement and recognition.

• Collaborate with all sales divisions by setting clear goals, KPIs, and accountability for each business line.
• Implement relationship banking strategies to promote cross-selling and deepen customer engagement.
• Integrate role with sales efforts for
  • Retail Banking branch network, deposits, consumer lending, and household relationship growth
  • Mortgage Lending purchase and refinance originations, secondary market sales, and portfolio retention
  • Commercial Banking CRE and SBA lending, deposits, and fee-based growth
  • Treasury Management & Merchant Services business banking products, payments, and treasury solutions
  • Investment Services investment offerings, retirement planning, and wealth management referrals

• Marketing Partner to design & build targeted campaigns, bundles, product launches, and branding efforts that drive qualified leads and product adoption.
• Data & Analytics Leverage reporting, predictive analytics, and CRM tools to identify opportunities, track pipeline performance, and report sales activity.
• Finance Collaborate on pricing strategies, profitability analysis, incentive plan design, and forecasting.
• Learning, Development & Sales Enablement Oversee the creation of sales training programs, coaching frameworks, and talent development initiatives to strengthen sales effectiveness.

• Align product strategy with overall business objectives by collaborating closely…