Brand Manager, US Retail

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Brand Manager, US Retail  ####

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#### Career Type:  #### Job Type:Full Time  #### Minimum Years Experience

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N/A  #### Salary:$97,500.00 - $ . USD annually  #### Open Until:

March 9, 2026    ### Get Job Alerts
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** Sales/Retail   
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** Requisition
** The Brand Manager - US Retail Marketing is a critical member of the North America (NA) Marketing Team at McCain who is a key player in assisting in developing and executing annual and mid-range portfolio and marketing strategies, unlocking profitable growth. Working alongside the Sr. Brand Manager - US Retail Marketing to drive consumer demand, be a strategic business partner, partnering with sales, innovation, marketing operations, go-to-market, insights, and other functional groups within the organization to meet portfolio business objectives.

Reporting to the Senior Brand Manager, US Retail, the Brand Manager has shared ownership and accountability in delivering volume, profit & share of the potato brand and will also have key initiative and/or segment ownership.
Overseeing the US frozen potatoes branded McCain and private label business.

If you’re a creative and passionate individual who is interested in honing your marketing and general management skills where you can have autonomy to locally develop and implement brand plans, come join us at McCain Foods (US, Oakbrook, IL).
** This role is responsible for:
**** Brand Responsibilities
*** Co-develop and co-lead (with the Senior Manager) short and long term brand growth strategies to deliver sustainable results, and align other functions to those strategies. In partnership with the senior manager manage and lead the annual brand planning process for the brand and private label.
* Analyzes business, brand, customer data and build strategies and business cases with strong rationale, including translating consumer insight to high impact initiatives.
* Identify customer & channel opportunities with recommendations on actions.
* Manages and leads development and execution of sales fundamentals (pricing, merchandising, shelving, assortment).
* Support and/or Lead key initiatives including brand/promotional development through to campaign execution.
* Support brand positioning and equity building initiatives.
* Owns moderately complex cost savings projects and/or key influencer and overseer of MF initiatives.
* Prioritize the flow of resources at the brand segment & project level.
* Serves as a mentor/coach and/or manages and develops ABM’s.
* Builds team and functional capability and culture.
* Owns delivering the integrated marketing mix across all executions. Leads brand advertising and total communication mix process & projects with the support of the agency and the Senior Manager of Media & Communication.
** What will make you successful in this role:
*** Undergraduate Degree. Major in marketing preferred and an MBA is strong plus.
* Previous marketing experience required dealing with CPG retailers (Walmart, Kroger, Publix, Wakefern and/or major grocery retailers preferred)
* Previous experience required developing brand strategy, the brand P&L, campaign development & communication, product launches, and sales fundamentals
* Food industry experience and/or Tier 1 CPG experience preferred
* Consistently achieves results, even under tough circumstances
* High degree of accountability with the ability to hold self and others accountable…