Sr. Brand Manager, Foodservice

Join to apply for Sr. Brand Manager, Food service role at McCain Foods

Position Title:

Sr. Brand Manager, Food service

Position Type:
Regular - Full-Time

Requisition

The Senior Brand Manager, Food service is a critical member of the Global Snacking team responsible for developing and executing annual and mid‑range portfolio and marketing strategies to deliver the 2030 plan for the channel, unlocking profitable growth through more of the menu. Also, responsible for the marketing mix on the core business, to drive distributor, operator and consumer (if applicable) demand, the Senior Brand Manager, Food service will act as a strategic business leader, partnering with sales, innovation, marketing operations, go‑to‑market, insights and other functional groups within the organization to meet business objectives.

The ideal candidate is a proven marketer with strong management skills who is solutions oriented, forward thinking, and leverages a strong commercial lens, sound technical marketing skills, and experience influencing cross‑functional teams and developing talent.

Fueled by a passion for the food service operator, the customer, and the category, the Senior Brand Manager, Food service will deliver profitable sales and market share growth with the goal of growing and transforming the business and category.

• Lead, coach and develop a team of two direct reports, creating an engaged, inclusive and high‑performing team.
• Set the vision and long‑range strategy in collaboration with internal stakeholders for the core food service business, leveraging macro trends, demand space frameworks, operator insights, and market & competitive analyses to identify where to play, and how to win in a way that delivers the 2030 strategy.
• Partner closely with Insights, Innovation and Go to Market Hub to identify and champion growth opportunities, translating market insights into strong go‑to‑market propositions and end‑to‑end execution plans.
• Champion the operator and consumer understanding of the entire value chain, influencing the broader cross‑functional team, identifying and influencing innovation as well as base business growth initiatives that support brand and commercial objectives.
• Act as a critical partner to the Go to Market Hub counterpart to shape the Food service AOC plan, developing innovation, base business and other commercial objectives; set the full‑funnel marketing spend for the core food service business and report on results/ROI.
• Develop portfolio, brand & private‑label strategy, inclusive of brand heart development to grow a family of products/brands that are distinctly positioned; set a mid‑term (3‑year) brand, portfolio and core strategy inclusive of core non‑disruptive innovation.
• Lead core private‑label innovation strategy (non‑disruptive) developing and executing line extensions & renovations, inclusive of core product stewardship initiatives.
• Lead execution and tracking of the portfolio architecture strategy, inclusive of portfolio price tiering & positioning.
• Support monthly IBP with the go‑to‑market hub, driving decisions and alignment that balance supply and demand, driving positive mix and scale; partner intimately with the equivalent in the go‑to‑market hub to ensure total channel lens and solutions for effective execution.
• Support T1, selective T2 customer engagements led by the Go to Market Hub and sales ensuring business alignment to unlock joint value creation.
• Proactively review key brand, product and category performance drivers, identifying key levers that positively impact the P&L and adjust as needed to achieve annual operating plan objectives, inclusive of SKU profitability and mix.
• Lead ongoing portfolio health, including completing product lifecycle and portfolio reviews to deliver on customer, category and commercial objectives, ensuring proper portfolio efficiency and assortment to win in the market.

• Is a self‑starter and independent thinker with a strong work ethic who can convert insights into sustainable strategies and action plans that deliver results.
• Is a strong commercial marketer with proven…