Brand Manager, US Retail

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Position Title: Manager Brand US Retail
Position Type: Regular - Full-Time
Requisition : 40224

The Brand Manager - US Retail Marketing is a critical member of the North America (NA) Marketing Team at McCain who is a key player in assisting in developing and executing annual and mid‑range portfolio and marketing strategies, unlocking profitable growth. Working alongside the Sr. Brand Manager – US Retail Marketing to drive consumer demand, the Brand Manager acts as a strategic business partner, partnering with sales, innovation, marketing operations, go‑to‑market, insights, and other functional groups within the organization to meet portfolio business objectives.

Reporting to the Senior Brand Manager, US Retail, the Brand Manager has shared ownership and accountability in delivering volume, profit & share of the potato brand and will also have key initiative and/or segment ownership. Overseeing the US frozen potatoes branded McCain and private label business.

If you’re a creative and passionate individual who is interested in honing your marketing and general management skills where you can have autonomy to locally develop and implement brand plans, come join us at McCain Foods (US, Oakbrook, IL).

• Co‑develop and co‑lead (with the Senior Manager) short and long term brand growth strategies to deliver sustainable results, and align other functions to those strategies.
• In partnership with the senior manager manage and lead the annual brand planning process for the brand and private label.
• Analyzes business, brand, customer data and build strategies and business cases with strong rationale, including translating consumer insight to high impact initiatives.
• Identify customer & channel opportunities with recommendations on actions.
• Manage and lead development and execution of sales fundamentals (pricing, merchandising, shelving, assortment).
• Support and/or lead key initiatives including brand/promotional development through to campaign execution.
• Support brand positioning and equity building initiatives.
• Own moderately complex cost savings projects and/or key influencer and overseer of MF initiatives.
• Prioritize the flow of resources at the brand segment & project level.
• Serve as a mentor/coach and/or manage and develop ABM’s.
• Build team and functional capability and culture.
• Own delivering the integrated marketing mix across all executions. Lead brand advertising and total communication mix process & projects with the support of the agency and the Senior Manager of Media & Communication.

• Undergraduate Degree. Major in marketing preferred and an MBA is strong plus.
• Previous marketing experience dealing with CPG retailers (Walmart, Kroger, Publix, Wakefern and/or major grocery retailers).
• Previous experience developing brand strategy, the brand P&L, campaign development & communication, product launches, and sales fundamentals.
• Food industry experience and/or Tier 1 CPG experience preferred.
• Consistently achieves results, even under tough circumstances.
• High degree of accountability with the ability to hold self and others accountable to meet commitments.
• Ability to lead cross‑functional projects and teams and handle multiple projects and priorities on time with excellence.
• Ability to quickly and effectively build and maintain partnerships and work collaboratively with others to meet shared objectives.
• Strong communication and interpersonal skills to function effectively as a leader and in a team and matrixed environment.
• A strong understanding of the US CPG retail environment with the ability to deliver solutions that benefit the company and customer.
• Strong analytical and creative problem‑solving skills (gathers critical data, translates analysis of an opportunity to resulting volume and financial goals, develops POV and recommendation).
• Resilience in the face of adversity.
• Courage to step up and address difficult issues.
• Strong knowledge of Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
• IRI analytic capabilities.

$97,500.00 – $ USD annually + Bonus eligibility.