Associate Director, Ad Product Marketing; Ad Tech

Associate Director, Ad Product Marketing (Ad Tech)

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Who We Are:

Sirius

XM and its brands (Pandora, Sirius

XM Media, Ads Wizz, Simplecast, and Sirius

XM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad‑supported audio entertainment experience for listeners — in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

Sirius

XM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising‑supported audio products. Sirius

XM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of Sirius

XM, is the largest ad‑supported audio entertainment streaming service in the U.S. Sirius

XM’s subsidiaries Simplecast and Ads Wizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as Sirius

XM Media, leverages its scale, cross‑platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. Sirius

XM, through Sirius

XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, Sirius

XM offers connected vehicle services to automakers.

The Associate Director, Ad Product Marketing is a key member of the Revenue Organization with a sharp focus on translating ad technology initiatives into market‑facing narratives. This position will be responsible for working alongside Product and Product Ops teams on market needs, positioning, and driving the end‑to‑end commercialization process, including creating best‑in‑class narratives and enablement materials.

• Strategic Leadership & Influence:
  Take a leading role in shaping the long‑term go‑to‑market and product positioning strategies for ad tech offerings, working closely with senior leadership to align on strategic priorities and drive key business outcomes.
• Cross‑Functional Executive Partnership:
  Act as a primary strategic partner to senior stakeholders across Product, Sales, Revenue, Analytics, Legal, and Operations, ensuring integrated planning and execution of initiatives that directly impact revenue growth and platform adoption.
• Business Performance & Metrics Ownership:
  Own and report on business performance metrics, ecosystem trends, competitive insights, and ROI assessments for advertising products to senior leadership, making data‑driven recommendations that shape investment and product decisions.
• Thought Leadership & External Representation:
  Represent Sirius
  
  XM’s ad tech strategy externally at industry events, key client presentations, and executive forums, helping position the company as a thought leader in the digital advertising ecosystem.
• High‑Impact Initiative Oversight:
  Lead complex, cross‑organizational programs (e.g., new product launches, commercial frameworks, revenue optimization efforts) with accountability for milestone planning, stakeholder alignment, risk mitigation, and delivering measurable business results — without direct people leadership.
• Sales Enablement:
  Create and maintain best‑in‑class sales enablement materials (e.g., one‑pagers, pitch decks, FAQs) to help internal teams and partners articulate complex technology offerings.
• Industry Thought Leadership:
  Identify and amplify Sirius
  
  XM’s unique POV across ad tech topics by developing thought leadership content, identifying trends, and supporting PR and industry events.
• Stay Ahead of the Curve:
  Monitor trends in the digital advertising and martech ecosystem (e.g., AI, privacy regulations, programmatic advancements, measurement shifts) to inform product positioning.
• Be a Utility…