Growth Marketing Manager

Growth Marketing Manager, Harmless Harvest

Growth Marketing Manager role at Harmless Harvest

$/yr - $/yr

Harmless Harvest envisions a world where nutritious, clean, organic, and healthy food and beverages are the standard rather than the exception; where all people involved in creating the product are treated with fairness; and the planet is treated harmlessly. We are focused on changing the world, and we are always looking for like-minded, wildly passionate individuals to help us do this.

• Media & Growth
  • Lead the day-to-day management of our external media agencies ensuring execution across Meta, Google, Tik Tok, and other emerging platforms.
  • Own annual + quarterly strategy, goals, and budget allocations and provide clear guidance to the agency on pacing, optimizations, and performance priorities.
  • Review, challenge, and refine agency recommendations ensuring all media plans, optimizations and creative testing ladder up to efficiency and growth targets (reach and frequency, engagement, customer acquisition cost, lifetime value and ROAS).
  • Drive a structured test and learn agenda with the agency to improve targeting, creative, bidding and channel mix, maximizing measurable business impact.
• Creative Strategy & Experimentation
  • Lead the creative briefing process for DTC paid media, translating insights, performance data, and brand priorities into clear creative direction for agency partners, creators, and internal design team.
  • Collaborate closely with brand awareness agency and internal teams to ensure briefs align with full-funnel strategy and deliver cohesive, high-impact creative.
  • Build a performance-focused creative roadmap that outlines priority concepts, messaging angles, visual directions, and formats to test and scale across paid media channels.
  • Partner with design and influencer teams to analyze creative performance, iterate on learnings, and scale top-performing content.
• Analytics & Insights
  • Own performance reporting and analytics, translating customer, channel, and campaign data into actionable insights for leadership and cross-functional partners.
  • Partner with agency and internal teams to execute media mix modeling and incrementally tests that quantify marketing’s financial impact and inform smarter investment decisions.
  • Enable unified measurement by centralizing analytics across agencies and platforms, supporting the buildout of dashboards that enable faster, data-driven decision-making.
• Website, Email & Retention
  • Partner with Associate Director, Digital & Growth to analyze site performance, optimize landing pages effectiveness, conversion drivers, and overall shopping experience.
  • Share insights on traffic quality, user behavior, funnel friction, and checkout barriers, informing tests that improve conversion and retention.
  • Collaborate with agency partners to acquire high-quality email and SMS leads and drive engagement, repeat purchase and revenue growth.
• Cross Functional Collaboration
  • Work closely with digital, brand, creative, and influencer teams to align strategy and ensure cohesive storytelling across all channels.
  • Serve as connective tissue between media, creative, and cross-functional teams, driving alignment and collaboration that maximize efficiency and omnichannel growth.
  • Share insights proactively across teams, influencing business decisions and strengthening our paid media and creative engine.

• 4+ years of performance marketing experience required; (CPG and direct to consumer experience preferred)
• Hands‑on expertise in Meta and Tik Tok (Bonus for experience with Google Ads)
• Integrated media planning experience a plus (affiliate, programmatic, connected TV, online video, streaming audio/radio, and traditional channels)
• Proven track record in scaling growth through a creative first approach
• Strong analytical skills with experience in Google Analytics, Google Tag Manager, Shopify and reporting tools
• Excellent communicator, comfortable managing up, down and across teams
• Constant improvement mindset, always looking for ways to learn and optimize

• Make the impossible, possible – someone who is resilient, optimistic, and determined.
• Protect the most vulnerable – someone who is compassionate, empathetic and acts with integrity.
• Craft incredible things – someone who is creative, passionate, with keen attention to detail.
• Act with heart – someone who is kind, generous and respectful.

• Retirement Plan (Traditional 401k & Roth 401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long‑Term Disability
• Free Food & Snacks