Growth Marketing Manager

Job Details

Job Location: United States - HQ - OAKLAND, CA 94612

Position Type: Full Time

Salary Range: $ - $ Salary/year

Harmless Harvest envisions a world where nutritious, clean, organic, and healthy food and beverages are the standard rather than the exception; where all people involved in creating the product are treated with fairness; and the planet is treated harmlessly. We are focused on changing the world, and we are always looking for like-minded, wildly passionate individuals to help us do this.

Harmless Harvest is seeking a Growth Marketing Manager to lead and scale paid media and creative strategies that drive household penetration, efficient online customer acquisition, and measurable revenue growth. Reporting to the Associate Director of Digital & Growth Marketing, you’ll manage significant budget, collaborate across teams, and play a critical role in accelerating brand growth.

As a key player in our omnichannel strategy, you’ll use paid media to build awareness, drive trial, and accelerate velocity across national retail partners and fuel direct to consumer (DTC) performance.

• Lead the day-to-day management of our external media agencies ensuring execution across Meta, Google, Tik Tok, and other emerging platforms
• Own annual + quarterly strategy, goals, and budget allocations and provide clear guidance to the agency on pacing, optimizations, and performance priorities
• Review, challenge, and refine agency recommendations ensuring all media plans, optimizations and creative testing ladder up to efficiency and growth targets (reach and frequency, engagement, customer acquisition cost, lifetime value and ROAS)
• Drive a structured test and learn agenda with the agency to improve targeting, creative, bidding and channel mix, maximizing measurable business impact

• Lead the creative briefing process for DTC paid media, translating insights, performance data, and brand priorities into clear creative direction for agency partners, creators, and internal design team
• Collaborate closely with brand awareness agency and internal teams to ensure briefs align with full-funnel strategy and deliver cohesive, high-impact creative.
• Build a performance-focused creative roadmap that outlines priority concepts, messaging angles, visual directions, and formats to test and scale across paid media channels
• Partner with design and influencer teams to analyze creative performance, iterate on learnings, and scale top-performing content

• Own performance reporting and analytics, translating customer, channel, and campaign data into actionable insights for leadership and cross-functional partners
• Partner with agency and internal teams to execute media mix modeling and incrementality tests that quantify marketing’s financial impact and inform smarter investment decisions
• Enable unified measurement by centralizing analytics across agencies and platforms, supporting the buildout of dashboards that enable faster, data-driven decision-making

• Partner with Associate Director, Digital & Growth to analyze site performance, optimize landing pages effectiveness, conversion drivers, and overall shopping experience
• Share insights on traffic quality, user behavior, funnel friction, and checkout barriers, informing tests that improve conversion and retention
• Collaborate with agency partners to acquire high-quality email and SMS leads and drive engagement, repeat purchase and revenue growth

• Work closely with digital, brand, creative, and influencer teams to align strategy and ensure cohesive storytelling across all channels
• Serve as connective tissue between media, creative, and cross-functional teams, driving alignment and collaboration that maximize efficiency and omnichannel growth
• Share insights proactively across teams, influencing business decisions and strengthening our paid media and creative engine

• 4+ years of performance marketing experience required; (CPG and direct to consumer experience preferred)
• Hands-on expertise in Meta and Tik Tok (Bonus for experience…