Bilingual Family Engagement Coordinator

East Bay Innovation Academy (EBIA) is a public charter school in Oakland, CA serving students in grades 6-8. Our mission is to prepare a diverse group of students to succeed in college and to become thoughtful, engaged citizens who are leaders and innovators in a 21st-century global world. Through personalization, project-based learning, and the integration of technology, EBIA engages students in meaningful work that develops the competencies necessary for success in college, career, and civic life.

Our collaborative, interdisciplinary model reflects the rich racial, cultural, and socio-economic diversity of Oakland. We serve a vibrant student body that is approximately 40% Hispanic/Latino, 27% Black, 16% White, and 8% Two or More Races. Our commitment to equity is central to our work: approximately 25% of our students are individuals with disabilities, and our student body reflects the rich linguistic diversity of Oakland, with a substantial portion of our community identifying as Multilingual Learners.

The Family Engagement Coordinator is EBIA’s lead for student recruitment, enrollment outreach, and prospective-family engagement. The primary responsibility of this position is to ensure that EBIA meets its annual and ongoing enrollment targets through consistent outreach, relationship-building, follow-up, school tours, community engagement, and conversion of prospective families into enrolled students.

The Family Engagement Coordinator also serves as the face of EBIA’s front office, creating a warm, professional, and responsive experience for every family and visitor who enters the school or contacts EBIA by phone. In partnership with the Office Manager, the Coordinator supports day-to-day front office and family-facing operations.

Enrollment is the highest priority of this position. When enrollment responsibilities conflict with other assigned duties, enrollment and recruitment responsibilities take precedence unless otherwise directed by the Principal.

The Family Engagement Coordinator reports directly to the Principal and works closely with the Office Manager and school leadership team.

• Own EBIA’s enrollment goals and lead the day-to-day work necessary to meet established enrollment targets.
• Develop and execute ongoing recruitment and outreach strategies designed to generate prospective-family leads and convert applicants into enrolled students.
• Lead all prospective-family school tours, information sessions, open houses, and enrollment events.
• Coordinate and attend community tabling events, school fairs, neighborhood events, feeder‑school outreach, and other recruitment opportunities.
• Maintain consistent and timely follow‑up with prospective families from initial inquiry through completed enrollment.
• Proactively contact interested families by phone, email, Parent Square, and other approved communication methods.
• Build relationships with elementary schools, community organizations, neighborhood groups, and other referral partners.
• Recruit and coordinate current family and student ambassadors to support enrollment efforts.
• Track leads, applications, tours, follow‑up, enrollment progress, and conversion data and provide regular updates to the Principal.
• Identify barriers to enrollment and adjust outreach strategies to improve results.
• Support re‑enrollment and retention efforts for current families.
• Partner with the Office Manager on enrollment paperwork and registration while maintaining primary responsibility for prospective‑family engagement and enrollment conversion.
• Serve as the primary face of the front office and first point of contact for families, visitors, students, and community members.
• Welcome and assist all visitors in a…