Senior Marketing Operations Manager Marketing Ontario Ontario Waterloo, Ontario

Who we are:

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third‑party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Marketing Operations Manager who will serve as the operational backbone of our marketing engine, contributing to the strategy and execution of our lead management infrastructure, lead scoring models, and the critical alignment between Marketing and our Revenue Operations and Sales teams.

If you love technology, and are keen to join an industry leader — we would love to hear from you!

As a Senior Marketing Operations Manager your key area of responsibility will be to serve as the operational backbone of our marketing engine, contributing to the strategy and execution of our lead management infrastructure, lead scoring models, and the critical alignment between Marketing and our Revenue Operations and Sales teams. Working in close partnership with our Senior Marketing Automation Manager — who focuses on lifecycle programs and marketing team alignment — you will together drive the evolution of our Marketo practice, with your focus weighted toward the systems, processes, and cross‑functional partnerships that ensure marketing‑sourced pipeline converts efficiently and predictably.

You will be expected to bring strategic vision, operational rigor, and strong stakeholder leadership to a function that is central to Geotab’s commercial growth. If you are a senior marketing operations professional who thrives on building structure from complexity, who speaks fluently to both marketers and sales leaders, and who sees technology as a means to drive measurable business outcomes — we want to hear from you.

How you’ll make an impact:

Partner with the Senior Marketing Automation Manager to jointly shape the Marketo strategy, roadmap, and governance at Geotab, ensuring the platform is scalable, well‑architected, and aligned to business objectives.

Contribute to the ongoing evolution of marketing operations at Geotab, identifying opportunities to improve how the team works, how data flows, and how marketing performance is measured and communicated.

Bring a data‑driven perspective to quarterly and annual planning conversations, using funnel analytics to inform targets, investment decisions, and campaign prioritization.

Stay current on emerging marketing operations technologies and practices, bringing forward recommendations that keep Geotab’s marketing infrastructure competitive and future‑ready.

Collaborate on the operational infrastructure within Marketo including database health, data hygiene, segmentation logic, compliance frameworks, and platform governance standards.

Drive continuous improvement of our Marketo instance, identifying opportunities to improve efficiency, reliability, and performance across the platform.

Contribute to the design, implementation, and ongoing optimization of Geotab’s lead scoring models, ensuring scoring logic accurately reflects buying intent, fit, and engagement signals across all channels and segments.

Help develop and maintain lead management processes including lead routing, assignment rules, and SLA frameworks, in partnership with Rev Ops and Sales leadership.

Leverage intent and enrichment data from platforms such as 6sense, Zoom Info,…